Zain Kuwait's Beautiful World Reaches "Al-Shaheed Adventures"

Zain Kuwait announced a strategic partnership with TAS Entertainment to become the title sponsor of the Karting Zone at “Al Shaheed Adventures,” the brand-new entertainment destination located in Phase 3 of Al Shaheed Park.

The partnership was announced during a press conference held at Zain Kuwait’s headquarters in Shuwaikh, attended by Zain Kuwait’s CEO of Relations and Corporate Affairs, Waleed Al-Kheshni; TAS Entertainment’s CEO, Tariq Al-Omar; and TAS Entertainment’s Chief Operating Officer, Fatima Al-Saqqaf.

The partnership reflects Zain’s ongoing commitment to supporting experiences that enrich Kuwait’s entertainment landscape, providing new opportunities for youth, families, and various segments of society, while positioning the vibrant Zain brand at the heart of one of the latest destinations that combine entertainment, motion, and adventure.

Under the partnership, Zain becomes the title sponsor of the Karting Zone (go-kart racing), one of the standout experiences at “Al Shaheed Adventures,” which will open to the public starting in October next year, offering an exciting, year-round sports experience.

The zone features a distinctive multi-level track that combines indoor and outdoor racing circuits, welcoming everyone from beginners and families to more experienced karting enthusiasts. Throughout the season, Zain will enhance the experience with a series of special events, interactive initiatives, and exclusive benefits, adding further excitement both on and off the track.

“Al Shaheed Adventures” will also join the Zain Perks network, enabling Zain customers to enjoy exclusive benefits through Zain’s digital rewards platform. Customers will receive a 15% discount on all “Al Shaheed Adventures” destinations, including the Karting Zone, ice skating, Snow Fun, and indoor skydiving. The discount can be applied whether booking online or directly at the venues.

This feature adds a new entertainment dimension to the growing Zain Perks ecosystem, offering customers more opportunities to enjoy experiences that align with their lifestyles and interests, while simultaneously strengthening their engagement with Zain.

During the press conference, Waleed Al-Kheshni said, “This partnership embodies Zain’s aspiration to achieve ‘Always Connected, Better Life’ by supporting experiences that bring people together and strengthen meaningful connections within society. Our presence at ‘Al Shaheed Adventures’ will add a new dimension to Kuwait’s entertainment landscape, and this partnership will allow us to contribute to delivering an experience that resonates with the interests of youth, families, and various segments of Kuwaiti society from the heart of Al Shaheed Park.”

He added, “Zain’s transformation journey is no longer limited to developing communication services; it extends to providing experiences that enrich our customers’ lives and are closer to their interests and needs. Through such community partnerships, we aim to turn this vision into tangible, interactive experiences that strengthen our bond with the society in which we operate, and reflect Zain’s evolution as a technology brand that keeps pace with its customers’ lifestyles.”

Al-Kheshni concluded, “We look forward to launching this partnership and welcoming visitors to the Zain Karting Zone at ‘Al Shaheed Adventures.’ We hope it offers them a distinctive, exciting experience that brings families and friends together, creating beautiful moments and unforgettable memories with their loved ones.”

For his part, Tariq Al-Omar, CEO of TAS Entertainment, said: “Al-Shahid Adventures represents a new chapter in Kuwait’s entertainment sector, by delivering high-quality experiences with high standards in management and operations, and serving as a destination capable of attracting a broad segment of visitors. We are delighted to welcome Zain as a strategic partner and main sponsor of the Karting Zone, in a partnership that unites two entities sharing the same ambition to deliver distinctive, unforgettable experiences.”

He added that Al-Shahid Adventures is part of a broader vision to elevate the concept of entertainment projects in Kuwait and to establish professional business models capable of developing and managing premium experiences at both the local and regional levels.

Al-Shahid Adventures, located within the new expansion of Phase 3 of Al-Shahid Park, is a comprehensive entertainment destination that brings together a diverse range of entertainment and adventure experiences under one roof, designed to suit various interests and age groups. These include karting, ice skating, the Snow Fun area, and an indoor skydiving experience. It has been designed to provide a modern, family-centric environment focused on creating memorable experiences and lasting memories.

The Karting Zone lies at the heart of the partnership with Zain. It features a multi-level track that combines indoor and outdoor racing circuits. The air-conditioned indoor area overlooks the ice rink before the track extends outdoors, allowing visitors to enjoy the experience year-round.

The track is designed to accommodate everyone, from novice drivers and families to experienced karting enthusiasts. It includes 24 karting cars and a 560-square-meter track, representing a vibrant new addition to Kuwait’s entertainment and leisure sector.