Wiyai Bank Strategic Sponsor for Applied Sciences Student Awareness Event, Offers Comprehensive Experience for Freshmen
Wiyai Bank provides digital solutions for Applied Sciences University students in Mishref
Translated by Qiyas from كويت نيوز — Original source
Under the patronage and attendance of Dr. Hassan Al-Fajam, Director General of the Public Authority for Applied Education and Training (PAAET), and Mohammed Al-Othman, Chief Executive Officer of Personal and Digital Banking Services at National Bank of Kuwait (NBK), Wio Bank, Kuwait’s first digital bank, participated as the strategic sponsor of the Freshmen Awareness Forum organized by PAAET on September 8 and 9 at the Kuwait Fairgrounds in the Mishref area. The event was attended by Dr. Hassan Al-Fajam, Director General of PAAET, and Mohammed Al-Othman, CEO of Personal and Digital Banking Services at NBK.
Wio Bank’s participation underscores its ongoing commitment to supporting and empowering Kuwaiti youth across all stages of their educational journey, by providing innovative digital banking solutions and financial tools that help them manage their finances with ease and independence from the start of their university life.
During the forum, the Wio team showcased the bank’s integrated digital banking experience, which enables students to open their bank accounts in just a few minutes via the mobile app without needing to visit any branch, aligning with the fast-paced digital lifestyle embraced by the new generation.
The bank also highlighted the SELECT prepaid digital card, designed for student reward customers, which offers a range of exclusive benefits tailored to meet the daily needs of young people, including cashback offers of up to 30% and discounts of up to 50% at a wide selection of popular brands, restaurants, cafes, and entertainment venues favored by youth.
Over the two days of the forum, students also explored the smart tools provided by the Wio app to help them manage their budgets, track expenses, and enhance their financial habits with greater awareness and efficiency.
This year, Wio Bank aimed to deliver a distinct interactive experience at the forum through activities that blend art with youth lifestyle, reflecting the bank’s identity and close alignment with the interests of the younger generation. The bank’s booth featured interactive activities and experiences designed to engage and inspire students, focusing on building a closer relationship with the new university generation in a vibrant, energetic, and creative atmosphere.
Commenting on the occasion, Aliya Al-Sanea, Vice President of Marketing at Wio Bank, said: “We are proud of our strategic participation in the PAAET Freshmen Awareness Forum, which represents an important platform for connecting with students at the beginning of their academic journey. At Wio Bank, we believe that financial empowerment begins in the early years of university life, which is why we strive to provide a simple and innovative digital banking experience that suits the lifestyle and aspirations of young people. This year, we also aimed to deliver an interactive experience that reflects Wio’s spirit by blending art, culture, and modern lifestyle, creating a space for genuine engagement with students and making their experience with us more relatable and inspiring.”
Wio Bank emphasized that its strategic sponsorship of the event aligns with its vision to support and financially empower the next generation of Kuwaiti youth by providing advanced digital solutions and innovative experiences that help them start their university journey with confidence and independence, and build a more prosperous financial future.
