Weyay Bank and Ooredoo Launch Strategic Partnership to Redefine the Digital Experience for Kuwaiti Youth

Wiyai Bank, Kuwait’s first digital bank, has announced a strategic partnership with Ooredoo Kuwait, one of the country’s leading telecommunications and technology companies. This collaboration represents one of the largest partnerships uniting the digital financial services and telecommunications sectors in Kuwait. The official signing ceremony was attended by senior executives from Wiyai Bank and Ooredoo Kuwait, alongside prominent figures, media personalities, content creators, and Wiyai Bank customers.

The partnership aims to deliver a comprehensive digital experience for Kuwaiti youth through a suite of exclusive benefits and offers that integrate digital banking with telecommunications services, catering to the aspirations of the new generation and aligning with their rapidly evolving digital lifestyle.

Under this agreement, Wiyai Bank customers, particularly university students, will gain access to exclusive bank offers on various Ooredoo Shababi packages. Additionally, they will have access to an integrated digital store within the Wiyai app, offering the latest smart devices, including smartphones, tablets, and other tech products.

Student Reward customers will also receive cashback from Wiyai Bank of up to 30% on payments made to Ooredoo when using the SELECT card. To mark the launch of this partnership, the cashback rate from Wiyai Bank will be doubled exclusively for one week.

Furthermore, Wiyai Bank customers will enjoy priority booking and pre-ordering privileges for the latest device releases, including the upcoming iPhone expected to launch this month.

This partnership reflects the shared vision of both parties to deliver innovative solutions that elevate the customer experience and provide tangible value beyond traditional offers, by integrating daily digital services into a single, more convenient, and flexible ecosystem.

Commenting on the occasion, Amal Al-Duwaisan, CEO of Wiyai Bank, stated: “Our partnership with Ooredoo Kuwait represents a significant milestone in our journey toward delivering a more distinguished digital banking experience. It underscores our ongoing commitment to providing added value and exclusive benefits to our customers. Through this collaboration, we are expanding the ecosystem of digital services we offer to meet our customers’ daily needs and enhance their experience. We look forward to launching more initiatives and innovative solutions that support our vision and solidify Wiyai Bank’s position as the leading digital banking destination for youth in Kuwait.”

For her part, Nouf Al-Mashaan, Chief Strategy and Corporate Affairs Officer at Ooredoo Kuwait, said: “Our strategic partnership with Wiyai Bank marks an important stage in Ooredoo’s journey to build a comprehensive ecosystem of high-quality partnerships that transcend traditional sector boundaries and open new horizons for innovation and value creation. This partnership holds particular significance as it unites two vital sectors that directly impact individuals’ daily lives and lifestyles: telecommunications and banking.

“Driven by a shared vision to elevate services for youth and students, this collaboration combines Ooredoo’s expertise in telecommunications and digital services with Wiyai Bank’s leadership in digital banking. This synergy opens broader avenues for innovation and the development of a more integrated and seamless digital experience, delivering real value that aligns with the aspirations and evolving needs of the new generation.”

This partnership embodies a joint commitment to building more integrated digital experiences by leveraging the capabilities of the telecommunications and banking sectors to provide more advanced and seamless solutions for Kuwaiti youth, supporting their aspirations and keeping pace with their changing daily needs.

The coming phase is expected to see the development of additional joint initiatives and services between Bank Al-Yamamah and Ooredoo, enhancing the customer experience and expanding areas of innovation and integration between the two sectors.