Gulf Bank Launches "Back to School" Campaign

Gulf Bank announced the launch of its “Back to School and University” campaign for the new academic year, combining student activities, financial literacy initiatives, and support for children from low-income families, as students return to in-person learning after a prolonged period of remote education due to geopolitical developments.

The campaign includes a series of recreational and artistic events, such as workshops for coloring and decorating school supplies, as well as competitions with valuable prizes via social media platforms, aimed at facilitating students’ integration and motivating them at the start of the academic year.

The campaign kicked off in collaboration with Fun Tiki Center in the 360 Complex, where Gulf Bank organized an event for children featuring “Decorating School Supplies,” “Coloring Paintings,” and “Cutting and Pasting” workshops, along with “Science” shows, attended and participated in by the mascot of neo, the bank’s children’s account.

As part of its ongoing strategic partnership with the Kuwait Achievers Association, the bank plans to organize field visits to several schools to introduce students to the importance of saving, enhance their financial literacy and awareness, and support the diverse programs offered by the association and backed by the bank. These programs include training and entrepreneurial initiatives that prepare students for the job market and strengthen their leadership skills.

The bank will also participate in several university forums and exhibitions dedicated to welcoming new students, showcasing its banking services and products specifically designed for youth, such as the red account and the red plus card.

As part of its continuous efforts to support the national “Let’s Be Aware” campaign, Gulf Bank’s team will deliver financial awareness lectures targeting students, encouraging them to save and raising awareness about the risks of financial fraud, thereby fostering a culture of financial literacy from an early age.

Additionally, the bank is collaborating with the Red Crescent Society and the “Bashta” initiative to distribute school bags and contribute to covering school expenses for children from low-income families, reflecting its commitment to supporting the most vulnerable segments of society. Furthermore, the bank will produce a series of awareness videos aimed at psychologically preparing children for their return to school, ensuring a healthy and balanced start to the academic year.

The “Back to School and University” campaign is part of a series of community initiatives implemented by the bank throughout the year, including support for education, promotion of sustainability, and contribution to social activities that serve various segments of society.

Gulf Bank places great emphasis on empowering youth through its training programs and entrepreneurial initiatives carried out in partnership with its strategic partners. These efforts were recently recognized when the bank won the “Best Product for Generation Z” award at the Asian Banking & Finance Retail Banking Awards 2026, in appreciation of its youth-oriented banking services.