Joint Production Initiatives Launches the “Our Gulf Shines” Media Campaign to Strengthen Gulf Identity

Kuwait City, July 22 (KUNA) -- The Director General of the Gulf Cooperation Council (GCC) Common Production Program Organization, Sheikh Mubarak Fahad Al-Jaber Al-Sabah, announced on Wednesday the launch of the “Our Gulf Shines” media campaign, which features an artistic musical work aimed at the Gulf family, particularly children.

In a statement to the Kuwait News Agency (KUNA), Sheikh Mubarak Al-Sabah emphasized that the musical piece comes amid the circumstances the region is experiencing, embodying an artistic message that strengthens awareness of a shared destiny and highlights the achievements and resilience of GCC member states in the face of challenges and threats.

He noted that the work aims to reinforce the shared Gulf identity and consolidate values of belonging, unity, and solidarity among the peoples of the GCC countries through modern creative content that speaks to new generations.

He clarified that the work represents a contemporary Gulf model that combines identity, creativity, and modern technologies, leveraging advanced technologies to enhance visual quality and accelerate production pace, keeping pace with current events and strengthening the presence of the purposeful Gulf media message aimed at addressing the Gulf family.

A group of elite Gulf creatives participated in producing the work. Manal Al-Gharbali served as creative director, while Ahmed Boudham directed the video. The lyrics and composition were by Mubarak Al-Saeed, and the song was performed by artist Mariam Shahab. (End) S.H.D./K.H.D.A.