Kuwait Investment Company Platinum Sponsor for Make a Move 2026 Event
Dala Al-Mutairi confirmed the company's sponsorship of the sports event at six universities with the participation of 15,000 students
Translated by Alqyas from Al-Jarida — Original source
Dala Al-Mutairi, Deputy Assistant President for Public Relations and Media at Kuwait Investment Company, affirmed the company’s commitment to participating in initiatives and events that serve youth and encourage them to adopt healthy and active lifestyles. She noted that this direction aligns with the company’s strategy for corporate social responsibility, human capital development, and sustainability support.
Al-Mutairi stated, “Kuwait Investment Company believes that investing in people and youth is a fundamental pillar for the future. Therefore, we strive to play an active role in initiatives that open up spaces for communication and interaction, support their health and physical activity. Our sponsorship of sports and youth events is an extension of this commitment and a reflection of our role in supporting initiatives with community impact.”
She added that the company is participating as the Platinum Sponsor of the Make a Move 2026 event, organized by Zone Sports as part of the Kuwait Youth and Sports Season, under the slogan “Run, Play, Win.” The event will take place from November 16 to December 8, 2026, across six universities, with an expected participation of around 15,000 students.
The event features a temporary running race starting at 10:00 a.m., and a day-long festival comprising four main zones: Races, Fitness, Obstacle Course, and Entertainment. These activities aim to encourage students to engage in sports and promote physical activity within an interactive university environment.
Al-Mutairi explained that the company’s participation will include an interactive booth and various activities, alongside the attendance of company employees to engage and interact with students. She said, “This event gives us the opportunity for direct interaction with university students, who are the talents of the future. It also allows us to support an experience that encourages movement, participation, and positive engagement. We hope these initiatives will help reinforce the importance of health and sports, and support human capital development.”
The event stops will be held at the American International University (AIU) on November 16 and 17, KTECH on November 18, the Arab Open University (AOU) on November 23, the Australian University (AU) on November 25, the Gulf University for Science and Technology (GUST) on December 2, and will conclude at the University of Kuwait on December 8, 2026.
