X Platform Launches Video Clipping Feature to Attract More Content Creators
The X platform announced the addition of a new tool to split long videos into short clips, aiming to attract content creators and increase ad revenue.
Translated by Alqyas from Al-Jarida — Original source
Over the past few years, the social media platform X has added a number of features to position itself as a more suitable hub for content creators and influencers. In its latest move in this direction to attract talent, the platform has added a video clipping tool to the suite of features available to users.
TechCrunch, a technology-focused website, noted that the video clipping feature is a vital tool for content creators on social media platforms, as it allows them to divide long videos into short clips in the style of TikTok videos, and then distribute them strategically to maximize views and, consequently, ad revenue.
X announced the new tool last week. According to TechCrunch, it appears to be a simple video editing and publishing tool that enables users to edit and broadcast videos directly on X.
The platform stated that each short clip extracted from a longer video will carry a label reading “Clipped from,” which users can click to navigate to the original video, thereby allowing X users to learn more about the content creator and view more of their videos.
In a post, the platform said, “Clip your favorite moment from any video, add your touch, and publish it without leaving X.”
It added that both content creators and those who clip these moments can “earn revenue from the views the clip accumulates, through X’s rewards program called Original Revenue Sharing.”
The rewards program on X is limited to eligible content creators, with payouts based on specific levels of audience engagement.
