Al-Babtain officially opens the first 'Lebas' showroom in the Middle East in Kuwait

Lips, the leading luxury new energy vehicle (NEV) brand under Chery Group, officially announced its launch and physical presence in Kuwait with the opening of its new showroom in the Al Rai area today (Wednesday, November 11, 2026).

This strategic move is carried out in collaboration with its exclusive local partner and distributor, Al-Babtain Group. The opening marks a crucial milestone in the brand’s regional expansion, as it seeks to establish a strong presence among its customers in Kuwait, introducing them to its vision and innovative solutions in stylish mobility, cutting-edge designs, and advanced automotive technologies.

This new showroom is the first Lips brand dealership in the Middle East, reflecting the brand’s firm commitment to building a strong and sustainable presence in the Kuwaiti market through a trusted partner with extensive and longstanding local expertise in the automotive sector. It also represents a strategic addition to Al-Babtain Group’s portfolio, marking an important step toward further expanding its range of Chinese brands, thereby enhancing its offerings and meeting the growing and evolving aspirations of customers in Kuwait.

As a premium and core brand under Chery Group, Lips integrates contemporary design, advanced technologies, and a modern lifestyle under the slogan “A New Era of Stylish Mobility in Kuwait.” Its design philosophy, known as “Panther Aesthetics,” draws inspiration from the grace and power of the leopard, leveraging these unique characteristics to create a distinctive and contemporary design identity for its vehicles. The official launch of Lips in Kuwait features three distinct models tailored to meet customer expectations and preferences regarding space, comfort, and performance: the Lips L4, L8, and L8 PHEV.

The L4 embodies the company’s unique design philosophy and falls within the compact SUV segment. It combines a design inspired by the elegance of the leopard with a technologically rich interior, including a 13.2-inch display screen, a fast wireless charger, and a spacious and flexible cabin. It also offers a range of additional features focused on comfort and advanced driver-assistance technologies, with specifications varying according to the engine variant.

The L8 provides families with a more spacious SUV experience, blending “Panther Aesthetics” with a meticulously designed interior. Key features include multi-functional seats, an air quality monitoring system, an active fragrance system, and advanced connectivity technologies designed to enhance comfort and well-being during daily commutes.

The lineup is completed by the L8 PHEV, featuring Lips’ super hybrid system that efficiently combines full electric driving capabilities with extended range. It offers a comprehensive suite of technological solutions, including an advanced vehicle connectivity system, remote control functions, a surround-view monitoring system, and a transparent chassis system, providing customers with an ideal blend of artificial intelligence and comfortable driving.

Through its new showroom in the Rai district, Libas offers a dedicated space for customers, providing an opportunity to discover its brand identity and explore its car lineup up close. Visitors can review the specifications of various models, experience the unique designs and features, consult with the showroom’s advisory team, and book test drives to select the vehicle that best aligns with their aspirations and lifestyle.

Alongside its new showroom, Libas is committed to delivering a luxurious and comprehensive customer experience, backed by authorized warranty coverage, roadside assistance, after-sales services, and other specialized benefits and solutions offered by the Al-Babtain Group.

Marking this exclusive opening, Mr. Ghazi Al-Babtain stated, “We are proud today to officially welcome the Libas brand to Kuwait and to open its first showroom in the Middle East, enabling us to present it directly and tangibly to our customers in the local market. This strategic partnership with Chery Group underscores Al-Babtain Group’s ongoing commitment to expanding its brand portfolio and introducing innovative offerings that keep pace with evolving customer needs and preferences.”

It is worth noting that Libas aims, through the official opening of its showroom in Kuwait, to launch a promising new chapter for luxury car enthusiasts, showcase its innovative approach to design, technology, and modern mobility, and strengthen its strategic partnership with the Al-Babtain Group.