Zain Partners with Uber to Enrich Customer Experiences with Exclusive Benefits

Zain Kuwait has announced an exclusive strategic partnership with Uber, the global mobility platform, to offer a new suite of benefits and offers exclusively to its customers in Kuwait. This move reinforces Zain’s ongoing efforts to enrich its customers’ experience beyond telecommunications services by providing recurring benefits that simplify daily life and offer more options aligned with their lifestyles.

Through this partnership, Uber joins the Zain Perks platform, enabling Zain customers to enjoy exclusive offers and discounts on Uber’s mobility services. The collaboration will also feature special promotions linked to Zain’s roaming packages, expanding the range of benefits Zain provides to make travel smoother and more comfortable.

This partnership represents a new step in Zain’s strategy to build a growing ecosystem of digital services and lifestyle-related benefits centered on customer needs. By collaborating with leading global platforms like Uber, Zain continues to enhance the value it delivers to its customers by integrating telecommunications, mobility, and daily experiences through high-quality partnerships that adapt to their evolving needs.

Nawaf Al-Gharbali, CEO of Zain Kuwait, said: “At Zain, we continue to redefine the value we provide to our customers, moving beyond connectivity services to become an integral part of their daily lives. Our partnership with Uber reflects this vision, as we work to build an interconnected ecosystem of services and experiences that make life easier, more comfortable, and more beneficial, in line with our goal of ‘Always Connected – A Better Life.’”

Al-Gharbali added: “By combining Zain’s market leadership with Uber’s global expertise in mobility services, we are opening new avenues to deliver tangible benefits that enrich various stages of the customer journey. We are committed to translating our strategic partnerships into real value that elevates our customers’ experiences and strengthens Zain’s position as a leading provider of digital services that align with modern lifestyles.”

Antonio Al-Asmar, General Manager for Uber’s Middle East and North Africa markets, said: “At Uber, we are committed to making mobility services more accessible, reliable, and available to everyone across the region. Our partnership with Zain combines our expertise in mobility with Zain’s extensive reach in Kuwait to offer exclusive deals and new benefits for Zain customers. Through this collaboration, we look forward to providing smoother daily and travel mobility experiences while expanding access to comfortable and reliable mobility solutions.”

This partnership strengthens Zain Perks, Zain’s growing digital rewards platform, which offers customers exclusive privileges across a wide range of categories, including lifestyle, entertainment, shopping, dining, and other daily experiences. With the addition of Uber, the platform now extends to mobility services, giving customers new ways to leverage additional value for being part of the Zain family.

The partnership follows Uber’s launch of its services in Kuwait in September 2026, enabling citizens, residents, and visitors to request rides on demand via its app. The service provides a convenient means of transportation across the country, complementing existing transport options and keeping pace with the development underway in Kuwait’s mobility sector.

Customers in Kuwait can choose from a variety of ride options, including Taxi, Uber Comfort, Uber Black, and Uber Lux, according to their preferences and needs. The platform also offers features that enhance convenience and flexibility, such as adding multiple destinations to a single trip, booking rides in advance, and making cashless digital payments, alongside 24/7 support from Uber’s global incident response team.

Through this exclusive partnership, Zain and Uber aim to make mobility services more accessible and valuable to customers by leveraging the strengths of two leading brands to deliver practical benefits that enrich daily experiences and support the ongoing development of Kuwait’s digital services ecosystem.