KIB Invest Organizes 'A Day That Makes a Difference' Initiative
KIB Invest and Al-Irtiqaa Company organized the 'A Day That Makes a Difference' initiative at Bait Abdullah, providing workshops and recreational activities for children to promote social responsibility and values of giving.
Translated by Qiyas from الجريدة — Original source
The initiative included recreational workshops, interactive activities, and the distribution of gifts, aiming to bring joy and happiness to the hearts of children receiving care at the center and to provide them with moments of fun.
This step comes within the framework of the company’s ongoing commitment to its social responsibility and its dedication to supporting children and their families, thereby helping to reinforce values of giving and compassion in society.
On this occasion, Jamal Hamad Al-Barrak, CEO of KIB Invest, said: “We believe that gestures of care, no matter how simple, can leave a beautiful impact on the lives of children facing critical health conditions. Every child deserves to experience moments of joy and enjoy the pleasures of childhood, regardless of the challenges they face. From this perspective, we sought through the ‘A Day That Makes a Difference’ initiative to bring smiles to the faces of children at Abdullah Bayt Center, sharing with them and their families special moments that will remain in their memories. We are pleased to collaborate with Al-Irtiqa’ Company to launch this initiative, which embodies our commitment to serving the community and building partnerships that contribute to tangible positive impact.”
As part of the initiative, KIB Invest and Al-Irtiqa’ Company, in coordination with the administration of Abdullah Bayt Center, prepared a program tailored to the needs of the children receiving care there. It included recreational workshops, games, and interactive activities designed to encourage their participation. The program also featured the distribution of gifts to bring joy and create a warm atmosphere in which children feel comfortable and cared for.
For her part, Rokia Ibrahim Al-Sheikh, CEO of Al-Irtiqa’ Intellectual and Cultural Company, said: “We were keen to provide an experience that allows children to enjoy their time and express their creativity in an environment characterized by care and attention. Their interaction with the activities and the joy we witnessed had a profound impact on all participants, giving the initiative a special meaning. We appreciate KIB Invest’s support and the collaboration of Abdullah Bayt Center in ensuring the success of this initiative, and we hope this partnership opens broader horizons for cooperation between private sector institutions and community organizations to serve humanitarian causes.”
The initiative also provided the KIB Invest team with the opportunity to interact directly with the children and engage them in entertaining activities that boost their morale and offer them a pleasant break from their daily medical care routine. Company employees, representatives of Al-Irtiqa’ Company, staff at Abdullah Bayt Center, and the children gathered in an atmosphere of warmth and fun, sharing moments filled with smiles and happiness.
It is worth noting that KIB Invest continues its commitment to making a positive impact on society through initiatives that reinforce values of compassion, solidarity, and support. Its focus on the well-being of children in hospitals underscores its dedication to enhancing its role as a socially responsible institution, striving to contribute effectively to serving the community.
