Wiyai Bank Signs Strategic Partnership with Basti Al-Yousifi
Wiyai Bank announced a partnership with Basti Al-Yousifi, granting SELECT cardholders an exclusive discount on purchases.
Translated by Qiyas from الجريدة — Original source
Wiyah Bank announced a strategic partnership with Best Al-Yousef, Kuwait’s leading electronics and home appliance retail destination, enabling SELECT cardholders who transfer their student rewards to Wiyah to enjoy an exclusive 20% discount on all purchases paid with the card, with a minimum purchase amount of 50 dinars.
This partnership aligns with Wiyah’s strategy to deliver greater value to its young customers and university students by building a comprehensive ecosystem of benefits and offers tailored to their daily needs and evolving interests, whether in technology, education, entertainment, or lifestyle in general.
The SELECT card embodies this vision, serving as more than just a banking card. It grants cardholders access to a diverse range of exclusive rewards and offers specifically designed for young people, enhancing the value of their daily spending and providing benefits that go beyond traditional banking services.
Under this partnership, Wiyah customers will be able to purchase the latest devices, technologies, and everyday lifestyle products from Best Al-Yousef at competitive prices, reinforcing the bank’s commitment to offering practical benefits that reflect young people’s real spending patterns and meet their diverse needs.
Aliya Al-Sanea, Deputy Head of Marketing at the bank, said: “We believe that banking should align with young people’s lifestyles and add real value to their daily experiences. Our partnership with Best Al-Yousef is a new addition to the suite of benefits we provide to our SELECT cardholders, designed to give young people access to offers and rewards that resonate with their actual interests and help them maximize the value of their spending. We continue to expand our partner network to deliver a banking experience more closely aligned with the needs and aspirations of the new generation.”
Wael Dib, General Manager of the Electronics Group at Best Al-Yousef, said: “We are proud of our partnership with the bank, which reflects both parties’ commitment to delivering real value to young people in Kuwait. This initiative allows SELECT cardholders to benefit from an exceptional discount on a wide range of technical and electronic products that have become essential to their daily lives, whether for study, work, or entertainment. Through this collaboration, we look forward to offering a more valuable and distinctive shopping experience for our shared customers.”
This partnership reflects Wiyah’s direction toward solidifying SELECT’s position as a comprehensive benefits platform for young people and university students in Kuwait, by providing exclusive offers with their preferred brands, thereby making the banking experience an integral part of their daily lifestyle rather than merely a tool for money management.
