Boulevard Concludes October with Breast Cancer Awareness Initiatives
Boulevard Park and Complex organized breast cancer awareness initiatives during October, including a marathon and an art workshop, in partnership with sponsors such as Costa Coffee.
Translated by Qiyas from الجريدة — Original source
In line with its social responsibility and commitment to enhancing health awareness in the community, Kuwait Boulevard Al-Salmiya Park and Complex organized a series of breast cancer awareness activities and initiatives last October, combining sports and art to highlight the importance of early detection and to foster a culture of health consciousness.
Throughout October, Kuwait Boulevard illuminated its facades in pink and placed pink ribbon sculptures at its entrances, embodying the message of the awareness month and drawing visitors’ attention to the importance of regular check-ups and early detection of breast cancer.
As part of these initiatives, Kuwait Boulevard sponsored the “Asnan Tower” breast cancer awareness marathon, held on the promenade of Kuwait Boulevard Park, with participation from Asnan Tower employees and the marketing team of the Kuwait Boulevard Complex.
Kuwait Boulevard also organized the “Paint with Hope” workshop, which brought participants together for an artistic experience of painting on mirrors, using colors to convey meanings of hope and optimism. The workshop provided a space for creative expression and interaction in a dynamic atmosphere, supported and participated in by Kuwait Boulevard tenants, Costa Coffee and Play, reflecting the collaborative spirit between the complex’s management and its partners in supporting meaningful community initiatives.
On his part, Zain al-Abidin Ma’arfi, General Manager of Al-Salmiya Group for Project Development, stated: “At Kuwait Boulevard, we strive to leave a community footprint through activities that combine awareness and interaction, allowing our visitors to engage in meaningful experiences. During October, we sought to leverage sports and art to spread breast cancer awareness messages and emphasize the importance of early detection, in collaboration with our partners, whose role in the success of these initiatives we highly value.”
