Commercial Bank Concludes 'Ya Zein Our Heritage' Campaign at GUST
The Commercial Bank concluded the 'Ya Zein Our Heritage' campaign at the Gulf University for Science and Technology to strengthen national identity.
Translated by Qiyas from الجريدة — Original source
Kuwait Commercial Bank concluded the activities of its 2026 “Ya Zein Our Heritage” campaign in its fifteenth edition at the Gulf University for Science and Technology (GUST), recalling the campaign’s key milestones aimed at highlighting authentic Kuwaiti heritage and strengthening the connection of new generations with the customs and traditions that form part of the national identity.
Speaking on this occasion, Amal Yousef Al-Warraq, Deputy General Manager of Corporate Communications at the bank, said this year’s campaign was held under the slogan “From the Kut to Kuwait,” which embodies a journey through time to showcase the features of life in the past, with its authentic Kuwaiti heritage characterized by unique elements such as customs, traditions, professions, markets, and folk games that formed an essential part of the lives of fathers and grandfathers.
She added, “We are proud of the campaign, which reflects the bank’s commitment to highlighting Kuwaiti heritage and enhancing its presence among new generations. Through the campaign, Commercial Bank seeks to present heritage in an interactive manner that links the past with the present, highlighting how the journey of development contributed to building modern Kuwait without losing its connection to its authentic legacy.”
The final stop of the campaign crowned a series of diverse activities and events organized by the bank, including field visits to several schools, universities, and diwaniyas (traditional social gatherings), which provided students with the opportunity to learn about aspects of Kuwaiti folk heritage through an interactive approach that combines knowledge and entertainment.
The bank also recalled the checkers tournament held as part of the campaign activities, celebrating a folk game that represents an authentic aspect of Kuwaiti heritage, helping to evoke the social atmosphere of the past and introduce new generations to traditional inherited games.
The event at GUST featured the “Commercial Bank Diwaniya,” which recreated the ambiance of traditional Kuwaiti diwaniyas and allowed students to participate in several folk games, including checkers and Al-Kireem, in an experience aimed at bringing folk heritage closer to youth and highlighting its cultural and social value.
