Al-Mutawa Commercial Opens Second ASICS SportStyle Branch at 360 Mall

The opening ceremony featured the unveiling of a mural specially designed for the branch, blending elements from both Kuwaiti and Japanese cultures. Attendees also enjoyed a series of creative activities, adding a distinctive touch to the opening atmosphere.

Khaled Al-Mutawa said, “We are very pleased with our collaboration with ASICS to open the second ASICS SportStyle branch in Kuwait at 360 Mall. This opening reflects our commitment to meeting the needs of the Kuwaiti consumer, who has become more aware of the importance of leading an active lifestyle and seeks high-quality products that combine athletic performance, comfort, and designs suited for daily use.”

For his part, Seiji Hori emphasized that “the opening of the second ASICS SportStyle branch in Kuwait represents an important step in our brand’s growth and expanded presence in the region, reflecting our commitment to promoting healthy lifestyles in local communities by encouraging sports participation and offering the latest Japanese innovations. This is a shared vision with our partner in Kuwait, Ali Abdulwahab Al-Mutawa Trading Company.”

The new ASICS SportStyle branch at 360 Mall embodies the brand’s lifestyle-oriented concept, reinterpreting its athletic heritage through designs that combine quality, comfort, and suitability for everyday wear. The new branch features a collection of shoes that blend athletic aesthetics with modern style, offering a distinctive shopping experience for sneaker enthusiasts in Kuwait.

ASICS continues its expansion in Kuwait in partnership with Al-Mutawa Trading, bringing its total number of branches to four, located in The Avenues Mall, 360 Mall, Al Khoran Mall, and The Avenues Mall, along with two lifestyle-focused branches in The Avenues and 360 Mall.