Plums and Oof Sign Strategic Partnership
Plums, a website design and management company, collaborates with Oof Group for wholesale trade to make games and collectibles available via the app.
Translated by Qiyas from الجريدة — Original source
Plims Design and Management of Websites, the operator of the Plims platform specializing in gifting and delivery, announced the signing of a strategic partnership agreement with Oof Group, a wholesale and retail trading company operating under the brand “Oof,” which specializes in toys, collectibles, and entertainment items for children and adults.
The agreement was signed by Plims CEO Suleiman Yaqoub Al-Tarash and Oof CEO Suleiman Ahmed Al-Khubaizi, under a shared vision aimed at expanding gifting options by combining Plims’ expertise in digital gifting with Oof’s diverse range of toys and collectibles.
Under the partnership, a selection of Oof’s toys and collectibles is now available for order via the Plims app, with same-day delivery to various areas of Kuwait, offering customers additional gift options suitable for different ages and interests.
On this occasion, Al-Tarash affirmed that the agreement represents a strategic step in Plims’ journey to broaden the concept of gifting, stating, “We do not want to be just a platform for buying gifts, but the first destination for anyone looking to make a loved one happy. A gift is no longer limited to flowers and traditional occasions; it has become a means of expressing people’s interests and passions, regardless of their age.”
He added, “Our partnership with Oof extends our strategy of attracting distinctive brands that deliver real value to our customers. Through it, we aim to provide a diverse range of toys and collectibles alongside flowers, sweets, and other gifts, within an easy and integrated shopping and gifting experience.”
For his part, Al-Khubaizi expressed his pride in the partnership, emphasizing that it represents an opportunity to expand customer reach and offer Oof’s products within the gifting experience provided by Plims.
Al-Khubaizi said, “We believe that toys and collectibles are not exclusive to children; they have become part of the interests and hobbies of various age groups. Through our partnership with Plims, we look forward to making our products available to a wider customer base, offering an experience that combines diverse options with the ease of selecting and sending gifts.”
This agreement follows Plims’ strategy to strengthen its position in the gifting market by diversifying product categories and collaborating with specialized brands, keeping pace with evolving consumer tastes and needs in the Kuwaiti market.
