Primark opens its store in Doha in partnership with Al-Shaya
Opening of the first Primark store in Qatar as part of its regional expansion.
Translated by Qiyas from الجريدة — Original source
Primark has opened its first store in Qatar at Doha Festival City, in partnership with Alshaya Group. This opening marks Primark’s entry into its 21st global market and its fourth in the Middle East, following Kuwait in 2025, and the UAE and Bahrain earlier this year.
The new flagship store spans over 52,000 square feet across three floors, offering the brand’s signature mix of elegance, attractive prices, and everyday essentials. It will create employment opportunities for more than 400 staff members.
The opening day featured a range of entertainment activities, gifts, and interactive experiences designed to deliver a distinctive shopping experience for customers discovering Primark for the first time in Qatar. This launch will be followed by the opening of Primark’s second store in Qatar at Villaggio Mall at the beginning of next year.
Ion Tong, CEO of Primark, said: “Our first year in the region has been a significant milestone for Primark, and we are delighted by the strong customer response we have seen as we expand our presence here. Today’s opening in Qatar builds on this momentum and represents a new achievement as we enter our 21st global market. In collaboration with Alshaya Group, we continue to bring Primark to new destinations and customers, with our second Qatari store set to open early next year.”
For his part, John Haden, CEO of Alshaya Group, said: “As we continue our partnership with Primark to bring this beloved brand to customers in the region, we are proud to open our sixth Primark store in our fourth regional market within just one year. The response to the store has been fantastic, and I would like to thank our customers in Qatar for joining us at this wonderful opening, as well as our partners at Fattal Group as we continue our ambitious expansion journey with Primark.”
Meanwhile, Mohammed Al-Sharqawi, Assistant Director of Leasing at Doha Festival City, said: “Alshaya Group, as a key partner of Fattal in the retail sector, plays an important role in enhancing the shopping options we offer.”
