"Zain" kicks off promotional tour for Saudi Super Cup in Kuwait
Zain company launches its promotional tour for the Saudi Super Cup at its Kuwait headquarters in preparation for the competitions starting in December 2026.
Translated by Qiyas from الجريدة — Original source
Coinciding with Kuwait’s preparations to host the 13th edition of the Saudi Super Cup, Zain’s headquarters in Shuwaikh hosted the original trophy of the tournament, marking the first stop of its promotional tour in Kuwait ahead of the highly anticipated matches scheduled for December next year.
This hosting event is part of Zain’s official partnership to support the tournament and reflects the company’s commitment to contributing to the vibrant fan atmosphere surrounding this major sporting event, which the country is hosting for the first time in the history of the competition.
The company’s headquarters showcased the tournament trophy in a move aimed at enhancing engagement with the event and building excitement ahead of the matches, which are expected to attract widespread interest from football fans in Kuwait, Saudi Arabia, and the wider region. Employees of Zain and their families were given the opportunity to take commemorative photos with the trophy.
Zain believes that supporting sports goes beyond traditional sponsorship, representing a long-term investment in strengthening Kuwait’s position on the map of regional and international sporting events, creating distinctive fan experiences that bring together sports enthusiasts, and contributing to the activation of economic and tourism activities. The matches of the 2026-2027 Saudi Super Cup are scheduled to take place from December 19 to 23, 2026, at Jaber Al-Ahmad International Stadium, featuring four Saudi clubs: Al-Nassr, Al-Ahli, Al-Qadsiah, and Al-Khaleej, competing for the title of the 13th edition of the tournament.
