Commercial Bank Launches Interactive Experience at The Avenues

Kuwait Commercial Bank participated in an event held at The Avenues Mall, as part of its promotional campaign “One Card… More Rewards,” designed for holders of MasterCard credit cards from the bank’s World, Platinum, and Titanium tiers. The initiative aims to give customers the opportunity to engage in an exceptional interactive football experience at The Avenues, coinciding with the UEFA Champions League campaign.

The event attracted significant attendance and interaction from mall visitors. The experience was designed to highlight the chance for Kuwait Commercial Bank MasterCard credit cardholders to win a special prize: attending the Manchester United vs. Bayern Munich match, scheduled to take place at Old Trafford on January 20, 2027. This experience is offered by MasterCard, the official sponsor of the UEFA Champions League.

The event featured a range of interactive activities and experiences inspired by the atmosphere of football, alongside creative artworks tailored to the campaign. These elements were utilized to enhance the campaign’s visual identity and attract and engage visitors within the booth.

The campaign also encouraged customers to use their Kuwait Commercial Bank MasterCard credit cards and benefit from eligible transactions to increase their chances of winning, under a slogan that invites customers to immerse themselves further in the UEFA Champions League atmosphere and enjoy football matches.

This participation aligns with the bank’s commitment to providing innovative experiences for its customers and the public, enhancing their engagement with the bank’s campaigns and offers by linking banking services with exceptional experiences that combine entertainment, sports, and direct interaction.

MasterCard is a global technology company specializing in financial technology, operating one of the world’s largest electronic payment networks, connecting banks, merchants, and consumers in more than 200 countries. In collaboration with its clients, MasterCard works to build a sustainable economy that provides everyone with the opportunity to grow and thrive. MasterCard supports a wide range of digital payment options, making transactions safer, smarter, and more accessible. Through its technologies, innovations, partnerships, and networks, it delivers a distinctive suite of products and services that help unlock the potential of individuals, businesses, and governments.