Warba sponsors 'Bi-Doun Warq' podcast for the second consecutive year

Worqa Bank continues to support purposeful media content by sponsoring the “Bi Daq Waqf” (Without Paper) podcast for the second consecutive year, in line with the bank’s strategy to back media platforms that offer diverse content addressing societal interests and contributing to raising awareness through social, religious, scientific, and economic topics of cognitive value.

This sponsorship is carried out in collaboration with Sird Group. The partnership aims to strengthen Worqa’s presence among widely disseminated digital platforms and link the brand with purposeful content and corporate social responsibility, reflecting the bank’s direction toward expanding its involvement in initiatives that combine media impact with cognitive value.

The importance of continuing the sponsorship is based on the results achieved by the “Bi Daq Waqf” podcast from December 2025 to April 2026. A sponsorship performance report showed that, through 10 episodes published within five months, total views reached 21,220,000 across various platforms. These results included approximately 10.1 million views on YouTube, 6.8 million on Instagram, 2.64 million on TikTok, 656,000 on X, as well as 777,400 audio listens and 327,000 views of YouTube Shorts.

Data in the report also indicate that the main YouTube channel alone achieved a 19 percent growth in views in 2025 compared to the previous year, reflecting an expanding audience base and growing engagement with the content. This confirms the channel’s ability to sustain its growth momentum, with continued increases in reach across various platforms, including Instagram, TikTok, and audio content, thereby providing sponsors with broad and growing exposure to a large audience segment.

“Bi Daq Waqf” is distinguished by episodes covering a diverse range of topics that touch on various aspects of the audience’s lives, including social, religious, scientific, and economic issues. This gives the sponsorship a dimension that goes beyond traditional brand visibility, by associating the brand with a platform delivering cognitive content to a wide audience.

Commenting on this partnership, Ayman Al-Mutairi, Senior Manager of Corporate Relations and Institutional Communications at Worqa, said: “Our sponsorship of the ‘Bi Daq Waqf’ podcast for the second consecutive year stems from our belief in the importance of supporting purposeful media platforms capable of reaching broad segments of society and delivering content that enriches knowledge and addresses topics relevant to individuals’ lives and interests.”

Al-Mutairi added: “We view this partnership as an extension of Worqa’s role in supporting initiatives that contribute to enhancing community awareness, especially when they can combine diverse content with digital reach. The results of the previous season demonstrated notable levels of reach and engagement, reinforcing the importance of continuing cooperation and leveraging this platform to connect with the audience through content that delivers real value.”

The sponsorship includes the presence of the “Worqa” logo on the channels dedicated to the “Bi Daq Waqf” podcast, covering both Instagram and YouTube platforms, as well as benefiting from the digital reach of the content across other platforms where the podcast is active.

This presence reflects the bank’s approach to leveraging modern digital platforms to reach audiences through methods that align with current content consumption patterns, while maintaining the association of the brand’s media visibility with content of an educational and cognitive nature.

The continued sponsorship of “Bedoun Waraq” (Without Paper) aligns with “Warba’s” vision to support platforms that contribute to enriching societal awareness and leveraging modern media and digital tools to deliver awareness messages to the public.

Manira Al-Sharifi, founding partner of Sird Group and content producer at “Bedoun Waraq,” stated that “creating a space for serious dialogue and genuine knowledge requires more than our expert guests, who are elites in their respective fields, and an audience distinguished by its seriousness in seeking knowledge; it also requires supportive partners from exceptional institutions such as Warba Bank. Our distinguished partnership reflects a shared belief in the importance of knowledge and cultural investment in shaping social awareness.”

Al-Sharifi added, “We extend our gratitude and appreciation to our partners at Warba for their continuous support, and we look forward to a busy season that we hope will leave a positive impact on our audience.”

This second consecutive year of partnership underscores the bank’s ongoing commitment to building collaborations with platforms capable of delivering diverse and widely disseminated content, with a focus on topics that benefit society, including financial and awareness-related subjects linked to individual behavior and financial literacy.

The continued cooperation also reflects Warba’s dedication to building a sustainable brand presence within cultural, media, and community initiatives, consistent with its orientation toward supporting purposeful content and enhancing its role as a partner in initiatives that contribute to building a more aware and knowledgeable society. According to the marketing activity document, the sponsorship stems from a vision that goes beyond traditional banking services to support purposeful media platforms and enrich societal awareness.