Zain Signs Partnership with TAS Entertainment

Zain Kuwait has announced a strategic partnership with TAS Entertainment to become the title sponsor of the Karting Zone at “Al-Shahid Adventures,” the new all-in-one entertainment destination located in Phase 3 of Al-Shahid Park.

The partnership was announced during a press conference held at Zain’s headquarters in Shuwaikh, attended by Waleed Al-Khesheti, CEO of Corporate Relations and Institutional Affairs at Zain Kuwait; Tariq Al-Omar, CEO of TAS Entertainment; and Fatima Al-Saqqaf, Chief Operating Officer at TAS Entertainment.

The partnership reflects Zain’s ongoing commitment to supporting experiences that enrich Kuwait’s entertainment landscape, providing new opportunities for youth, families, and various segments of society, while positioning the vibrant Zain brand at the heart of one of the newest destinations that combine entertainment, movement, and adventure.

Under the partnership, Zain becomes the title sponsor of the Karting Zone, one of the standout experiences at Al-Shahid Adventures, which will open to the public starting in October next year, offering a year-round thrilling and exciting sports experience.

The zone features a distinctive multi-level track that combines indoor and outdoor racing circuits, welcoming everyone from beginners and families to more experienced karting enthusiasts. Throughout the season, Zain will enhance the experience with a series of special events, interactive initiatives, and exclusive benefits, adding more excitement both on and off the track.

Al-Shahid Adventures will join the Zain Perks network, enabling Zain customers to enjoy exclusive benefits through Zain’s digital rewards platform. Customers will receive a 15% discount on all Al-Shahid Adventures destinations, including the Karting Zone, ice skating, Snow Fun, and indoor skydiving. The discount can be applied whether booking online or directly at the venues.

This benefit adds a new entertainment dimension to the growing Zain Perks ecosystem, offering customers more opportunities to enjoy experiences that align with their lifestyles and interests, while simultaneously strengthening their engagement with Zain.

During the press conference, Waleed Al-Khesheti said, “This partnership embodies Zain’s goal of achieving ‘Always Connected, Better Life’ by supporting experiences that bring people together and strengthen meaningful connections within society. Our presence at Al-Shahid Adventures will add a new dimension to Kuwait’s entertainment landscape, and this partnership will allow us to contribute to delivering an experience that resonates with the interests of youth, families, and various segments of Kuwaiti society from the heart of Al-Shahid Park.”

He added, “Zain’s transformation journey no longer focuses solely on developing communication services, but extends to providing experiences that enrich our customers’ lives and are closer to their interests and needs. Through such community partnerships, we aim to turn this vision into tangible and interactive experiences that strengthen our connection with the society in which we operate, and reflect Zain’s evolution as a technology brand that keeps pace with its customers’ lifestyles.”

Al-Khesheti concluded, “We look forward to launching this partnership and welcoming visitors to the Zain Karting Zone at Al-Shahid Adventures. We hope it offers them a distinctive, exciting experience that brings families and friends together, creating beautiful moments and unforgettable memories with their loved ones.”

For his part, Tariq Al-Omar, CEO of TAS Entertainment, said: “Al-Shahid Adventures represents a new chapter in Kuwait’s entertainment sector, by delivering high-quality experiences with high standards in management and operations, and serving as a destination capable of attracting a broad segment of visitors. We are delighted to welcome Zain as a strategic partner and main sponsor of the Karting Zone, in a partnership that unites two entities sharing the same ambition to deliver distinctive, unforgettable experiences.”

He added that Al-Shahid Adventures is part of a broader vision to elevate the concept of entertainment projects in Kuwait and to consolidate professional business models capable of developing and managing premium experiences at both the local and regional levels.

Al-Shahid Adventures, located within the new expansion of Phase Three of Al-Shahid Park, is a comprehensive entertainment destination that brings together a diverse range of entertainment and adventure experiences under one roof, designed to suit various interests and age groups. It includes karting, ice skating, a Snow Fun area, and an indoor skydiving experience. It has been designed to provide a modern, family-centric environment focused on creating entertainment and memorable experiences.

The Karting Zone lies at the heart of the partnership with Zain. It features a multi-level track that combines indoor and outdoor racing circuits. The air-conditioned indoor area overlooks the ice skating rink before the track extends outdoors, allowing visitors to enjoy the experience year-round.