Al-Mulla Automobiles Reinforces Its Leadership in the Auto Sector at Kuwait Auto Show 2026

Mulla Motors, one of the key sectors within the Mulla Group—which includes a roster of elite global automotive brands—participated in the Kuwait Auto Show 2026, held at the Kuwait International Fairgrounds in Kuwait from September 21 to 26, 2026.

This participation underscored Mulla Motors’ established position and its firm role in Kuwait’s growing automotive sector, reflecting its commitment to providing Kuwaiti customers with the latest advancements in global automotive excellence, innovation, and advanced mobility solutions.

Under one umbrella, Mulla Motors brought together four leading automotive companies: Mulla Automobiles, the sole authorized distributor of Mercedes-Benz vehicles in Kuwait; Mulla Motors, the sole authorized distributor of Mitsubishi Motors in Kuwait; Mulla Auto, the authorized distributor of the SOUEAST brand in Kuwait; and Mulla & Behboudhi Automobiles, the sole authorized distributor of the Jeep brand in Kuwait.

Through a unified platform, these four companies showcased their latest models and innovative mobility solutions, allowing visitors to explore the advanced products and solutions offered by the brands, while engaging in direct interaction with “our team of specialists who introduced visitors to the features and characteristics of the vehicles, as well as the key technologies they are equipped with.”

Celebrating 85 years of Jeep’s legacy, experience, innovation, and evolution, the brand made a prominent presence at the exhibition by unveiling the new Grand Cherokee and the new Grand Wagoneer, which formed the centerpiece of Jeep’s participation. These two models embody a seamless blend of sophisticated design, luxurious craftsmanship, advanced technologies, and Jeep’s renowned capabilities, reinforcing their position within the luxury SUV segment.

Jeep further enhanced its participation by displaying special editions of the iconic Wrangler, including the Moab 392 and WhiteCap models, offering visitors a distinctive expression of the brand’s rich heritage and its enduring spirit of adventure.

The participation also featured the RAM brand, highlighting the return of the V8 engine to the RAM 1500 lineup, alongside the RAM 1500 Rebel and RHO. Dodge showcased the Durango, combining V8 performance with sporty design and practicality, thanks to its three-row seating configuration.

SOUEAST strengthened its presence in the Kuwaiti market by unveiling the new gasoline-powered S08, which took center stage alongside the plug-in hybrid S08DM model.

The new S08 expands the model family with a seven-passenger SUV designed to meet the needs of modern families, combining distinctive exterior design, a spacious and contemporary cabin, advanced technologies, high comfort levels, and a sophisticated suite of safety features.

This model reflects SOUEAST’s ongoing commitment to providing practical, advanced, and versatile mobility solutions that cater to the needs of customers in the Kuwaiti market.

Mitsubishi Motors presented a comprehensive lineup including the XFORCE, Destinator, Outlander, Xpander, and Eclipse Cross, highlighting the brand’s diverse portfolio and its ability to meet various customer needs through vehicles that combine practicality, flexibility, distinctive design, and advanced technologies.

Mercedes-Benz also showcased a curated selection of its latest AMG vehicles, embodying the brand’s steadfast commitment to luxury, innovation, sophisticated design, and engineering excellence. Leading the displayed lineup was the Mercedes-AMG GT Black Series, representing the pinnacle of performance within the AMG range, alongside the newest releases and standout models from Mercedes-Benz’s premium portfolio, including: Mercedes-AMG GT Black Series, Mercedes-AMG G 63, Mercedes-AMG CLE 53 4MATIC+ Coupé, Mercedes-AMG GLE 53 4MATIC+ Coupé, Mercedes-Benz CLA 200, E 200 Sedan, GLC 200 4MATIC Coupé, and GLC 200 4MATIC.

Mercedes-Benz’s presence at the exhibition provided visitors with the opportunity to experience up close the distinctive character of Mercedes-Benz vehicles and explore the latest technologies and features through which the brand continues to set standards in the luxury automotive world.

By participating with four companies and a diverse portfolio of global brands, the group highlighted the breadth and diversity of its automotive sector operations, reaffirming its commitment to innovation and excellence in customer service, and to building long-term sustainable value.