Commercial Real Estate Organizes Awareness Campaign in Collaboration with the Heart Association

Coinciding with World Heart Day, and in line with its ongoing commitment to supporting health initiatives, enhancing community health and quality of life, and reinforcing the principles of corporate social responsibility and sustainability (ESG), Al-Tijari Real Estate, in collaboration with the Kuwait Heart Association, organized a heart health awareness campaign across several of its commercial complexes, including Symphony Complex, Al-Tijari Tower, Boulevard Complex, as well as the company’s headquarters.

The campaign included free health screenings covering blood pressure, blood sugar, and cholesterol levels, alongside a medical team from the Association providing health guidance and answering participants’ questions, thereby contributing to raising awareness about the importance of monitoring health indicators, undergoing regular check-ups, and their role in prevention and early detection.

In this regard, the Marketing and Communications team at Al-Tijari Real Estate stated: “We believe that health initiatives form an important aspect of our social responsibility, and their true impact lies in transforming awareness into practices that contribute to improving quality of life. From this perspective, we were keen to collaborate with the Association to organize the campaign across several of the company’s properties, aiming to expand its reach and engage a broader segment of the community, while providing opportunities to benefit from the offered health screenings and guidance.”

This campaign follows Al-Tijari Real Estate’s sponsorship of the Kuwait Heart Association’s programs and activities, supporting the Association’s efforts to combat heart diseases and their underlying conditions by promoting health literacy, encouraging preventive practices, and conducting medical screenings for various segments of society.

This initiative is part of a series of community programs and initiatives undertaken by the company in the fields of health, education, and sustainability, reaffirming its continuous commitment to social responsibility and its role as an active partner in supporting initiatives that contribute to enhancing community health and quality of life, and achieving a positive and sustainable impact in the State of Kuwait.