Kuwait Commercial Bank launches TV ad for Mastercard campaign
Kuwait Commercial Bank has launched a new television advertisement as part of its Mastercard card campaign, “One Card... More Rewards,” highlighting the campaign’s benefits through exclusive television production featuring a cast of characters.
The advertisement has garnered significant engagement since its launch, presenting the campaign’s two main rewards in an exclusive style that attracts audiences while emphasizing the benefits customers can enjoy when using eligible Kuwait Commercial Bank Mastercard credit cards.
This television production aims to reach a wider audience through its simplified message, creative concept, and renowned television crew.
In this context, Badr Al-Bukhamseen, Assistant General Manager of Marketing – Retail Banking Division at the bank, stated: “The launch of the new television advertisement for the Mastercard card campaign is part of the bank’s commitment to enhancing its communication methods with customers and delivering its marketing campaigns in an innovative and eye-catching manner. In this production, we aimed to present an idea that combines entertainment with a clear marketing message, while also featuring a group of well-known personalities, which adds a distinctive touch to the advertisement and helps boost its presence and audience engagement.”
The launch of the television advertisement reflects the latest developments in the bank’s integrated marketing campaigns. The advertisement adds greater interactivity, following the bank’s successful launch event for the campaign at The Avenues Mall, which attracted widespread public attendance. The advertisement reminds viewers of the campaign’s benefits and the opportunity to take advantage of them before the campaign concludes on November 7, 2026.
Through the “One Card... More Rewards” campaign, available to holders of Mastercard credit cards in the World, Platinum, and Titanium tiers, customers can enjoy a 6 percent cashback on monthly spending of 200 Kuwaiti dinars or more on airline tickets, hotel bookings, and car rentals, with a monthly cap of 600 Kuwaiti dinars and a total cap of 1,800 Kuwaiti dinars over the campaign period.
The campaign also allows customers to accumulate points to increase their chances of winning an exclusive Priceless experience to attend UEFA Champions League matches, presented by Mastercard, the official sponsor of the UEFA Champions League. Cashback is calculated and automatically credited at the end of each month without the need for prior registration.
