Al-Rai and Aayan Alliance Launches Preparations for 'Saudi Super Cup'

The “Al-Rai Media Group” and “Aayan Leasing and Investment Company” alliance announced the appointment of Khaled Al-Sayer, CEO of Al-Rai Global Advertising and Public Relations Company, as the manager of the Saudi Super Cup – Kuwait edition, and Wael Al-Qatami, Deputy Chief Operating Officer at Aayan, as his deputy. The alliance will host the tournament under the official agreement signed last Monday with the Saudi Football Federation, represented by its exclusive commercial partner, SMC Vibes – Al-Wasael Saudi Group.

The appointments of Al-Sayer and Al-Qatami come as part of the start of organizational, technical, and operational preparations for the 13th edition of the Saudi Super Cup for the 2026-2027 season, scheduled to be held in Kuwait from December 19 to 23 next year at Jaber Al-Ahmad International Stadium, featuring Al-Nassr, Al-Khaleej, Al-Ahli, and Al-Qadsiah clubs.

On this occasion, Al-Sayer confirmed that work and preparations for the tournament began from the very first moment of the official announcement of the hosting agreement. He noted that the alliance immediately entered the practical implementation phase by establishing organizational structures, distributing responsibilities, and developing plans for various tournament pathways, ensuring early readiness for the event and providing the necessary requirements for its success.

He stated that the first major milestone in the preparatory program is the upcoming tournament draw, which will take place in Kuwait on October 14 next year to determine the two semi-final matchups.

Al-Sayer added that work is ongoing to form teams that will accompany the event across various organizational, administrative, media, marketing, and logistical fields. He pointed out that the formation of these teams is nearing completion, paving the way for them to begin their duties according to a comprehensive work plan and timeline aligned with all stages of preparation leading up to the start of the competitions.

For his part, Al-Qatami said that the coming period will witness an acceleration in the pace of preparations as the draw date approaches, followed by a transition to subsequent stages.

He emphasized that the “Al-Rai” and “Aayan” alliance will place its capabilities and expertise at the service of the tournament, which is being held in Kuwait for the first time. He noted that plans, arrangements, and programs for the tournament will be announced sequentially as they are completed and approved in coordination with the Saudi side.

Al-Qatami added that Kuwait’s hosting of this edition of the Saudi Super Cup represents a significant organizational responsibility and an opportunity to present a sporting event befitting the tournament’s stature and its fanbase. He confirmed that the working teams will operate according to a clear plan and continuous coordination among all concerned parties, ensuring full readiness in all organizational and operational aspects.

He further stated that the focus will be on the finest details related to the experience of the teams, fans, and guests, alongside the events accompanying the tournament. He emphasized that the goal is to deliver a distinguished edition that reflects Kuwait’s organizational capabilities, leaves a positive impression on participants and fans, and contributes to enhancing the tournament’s success at both the sporting and fan levels.