Boubyan Renewed Sponsorship and Partnership with 'Safteen Four Soccer' Football Academy

Boubyan Bank has renewed its sponsorship of the “Safteen For Soccer” football academy, which specializes in training children aged 5 to 16, thereby continuing a partnership that has been ongoing since the academy’s establishment in 2018. This move underscores the bank’s commitment to long-term investment in youth and supporting promising sports talents in Kuwait.

The sponsorship renewal was signed in the presence of Faisal Al-Khader, Assistant Manager of Communications and Corporate Relations at Boubyan, and Badr Al-Mutawa, founder of the “Safteen For Soccer” academy and former Kuwait national team player, along with several bank and academy officials.

This step aligns with the bank’s corporate social responsibility strategy and its dedication to supporting sports initiatives and their sustainable impact. By identifying talents at early ages and providing a professional training environment, the bank helps young athletes develop their technical and physical skills while instilling values of discipline, teamwork, and perseverance.

As part of the sponsorship, Boubyan Bank customers and employees’ children will receive a special 20% discount on academy fees during the summer and winter seasons of 2026–2027. This benefit expands access to the academy’s training programs and enhances the community value delivered by the partnership to various segments of Boubyan’s community.

Commenting on the occasion, Al-Khader stated that the sponsorship renewal reflects Boubyan’s vision for community partnerships based on continuity and tangible impact. He noted that supporting the academy since its launch in 2018 demonstrates the bank’s belief in the importance of long-term investment in youth, providing pathways that help them discover and develop their abilities within an organized and motivating sports environment.

He added that the “Safteen For Soccer” academy represents a model for sports initiatives that combine skill development with character building, by instilling values of discipline, teamwork, commitment, and ambition. This contributes to preparing a generation of young people equipped with the necessary athletic and personal attributes to achieve their aspirations.

Al-Khader emphasized that the extension of the partnership over the past years confirms Boubyan’s commitment to building sustainable relationships with entities that share its vision regarding youth and sports. He pointed out that the true value of this sponsorship is evident in the continuity of the academy’s programs and its ability to develop talents and prepare several of its players for transitions to Kuwaiti clubs.

He noted that the partnership supports the academy’s efforts to broaden its players’ experiences through participation in international tournaments and camps. This provides them with opportunities to exposure to diverse football schools, compete in different competitive environments, and gain experiences that contribute to enhancing their technical and physical levels.

He affirmed that supporting these participations is part of a vision aimed at contributing to the preparation of a generation of talents capable of representing Kuwaiti sports with distinction in the future. He stressed that developing young players requires a comprehensive experience that combines regular training, competition, and gaining experience both within Kuwait and abroad.

He highlighted that offering a 20% discount on academy fees to Boubyan Bank customers and employees’ children adds a new dimension to the partnership, allowing them to benefit from the training programs offered by the academy. This reflects the bank’s commitment to encouraging youth to engage in sports and adopt a healthy lifestyle.

Concluding his remarks, Al-Khader affirmed that Boubyan will continue to support initiatives that invest in youth capabilities and provide them with real opportunities for growth and development. This reinforces the role of sports in building generations and supports the future of the sports sector in Kuwait.

For his part, Badr Al-Mutawa, founder of the “Safteen for Soccer” Academy and former Kuwait national team player, expressed his gratitude to Boubyan Bank for renewing its sponsorship and continuing its support for the academy since its establishment, emphasizing that this partnership represents a cornerstone in the academy’s journey and its ability to sustain and develop its training programs.

Al-Mutawa said that Boubyan’s support has contributed to providing a comprehensive training environment that helps young players hone their skills and develop their abilities through an organized training methodology. It has also enabled around 250 academy players to move to several Kuwaiti clubs, reflecting the tangible impact of the partnership and the results achieved over the past years.

He added that the continuity of sponsorship has given the academy the stability needed to expand its players’ experiences and provide them with opportunities to participate in tournaments and overseas camps, as these experiences are crucial for enhancing their technical levels and boosting their self-confidence and competitive capabilities.