Ooredoo Reaffirms Commitment to Supporting Vulnerable Groups and Enhancing Its Social Impact

In a move reflecting its ongoing commitment to strengthening its role as an active partner in Kuwaiti society, Ooredoo Kuwait renewed its dedication to supporting various segments of the community and enhancing its social impact through the charitable initiative “Back to School – Al-Nibras,” held at Al-Nibras Model School for Students with Special Needs. The initiative aimed to provide students with a unique, joyful experience filled with interaction as they embarked on the new academic year.

Held last Thursday, the initiative went beyond the traditional concept of “Back to School” events by designing a comprehensive experience that accounted for the students’ nature and needs, placing social inclusion and community participation at its core. This approach reflects the advanced methodology adopted by Ooredoo Kuwait in the field of corporate social responsibility and sustainability.

The event featured a range of entertaining and interactive activities, including a puppet show, a magician’s performance, and light interactive light shows that created an atmosphere of fun and excitement among the students. The company also ensured that each student received a special gift to mark the return to school, including a school bag from Ooredoo Kuwait, coloring pens, along with a variety of gifts and contributions provided by the initiative’s partners.

Several local brands and entities participated in the initiative, including Asnan Kids, Asnan Tower, KidZania, Prolife, Healthy Snack, and Qolba. These partners contributed by offering diverse gifts and experiences to the students, demonstrating the importance of collaboration between companies and Kuwaiti brands in achieving a shared social impact that transcends the individual contribution of each entity.

This initiative comes at a time when corporate social responsibility practices are undergoing a clear shift from a model based on temporary sponsorship and support of events to one more closely aligned with community needs and priorities. Ooredoo Kuwait is working to consolidate this trend as part of its vision for social responsibility and sustainability.

For Ooredoo Kuwait, social responsibility is no longer limited to sponsoring an event or making a contribution for a specific occasion. Instead, it has become part of a broader strategy aimed at creating real, sustainable social impact through initiatives linked to actual issues and needs within Kuwaiti society.

This approach aligns with Ooredoo’s mission, which extends beyond providing telecommunications services to include contributing to digital inclusion and supporting social and economic development in the markets where it operates. It also falls under its ESG (Environmental, Social, and Governance) strategy, particularly the pillars of “Digital Enrichment” and “Community Empowerment,” reflecting a vision that views technology and business as tools for building a more inclusive and participatory society.

From this perspective, the “Back to School – Al-Nibras” initiative exemplifies Ooredoo Kuwait’s transition from traditional, charity-based social responsibility to a more impactful model. This model involves building initiatives that target specific needs, engaging local partners, and creating positive experiences that leave a tangible impact on beneficiaries.

The “Al-Nibras” initiative highlights Ooredoo Kuwait’s focus on supporting people with special needs and promoting the concept of social inclusion. It does so by providing a comprehensive entertainment experience that respects the students’ uniqueness and gives them the opportunity to enjoy the back-to-school atmosphere in an environment full of interaction and fun.

The concept of inclusion here extends beyond providing recreational activities; it emphasizes that all segments of society must be an integral part of community initiatives and events, and that genuine social responsibility begins with understanding the needs of these groups and designing initiatives that align with them.

The initiative also reflects the importance of moving from discourse on social inclusion to its practical implementation, through programs that place beneficiaries at the center of the experience and work to create positive moments and tangible memories for children and students.

This approach stems from Ooredoo Kuwait’s belief that social impact is not measured solely by the scale of an initiative or the number of participants, but by its ability to meet real needs and create social value that extends beyond the event’s execution.

The initiative was not limited to Ooredoo Kuwait’s role; it relied on the participation of several local partners, underscoring that achieving sustainable social impact requires broad collaboration among various components of the private sector.

The participation of Asnan Kids, Asnan Tower, KidZania, Prolife, Healthy Snack, and Qolba enriched the students’ experience, whether through gifts or contributions, transforming the initiative into a platform for collaboration among several local brands and entities around a shared goal of supporting the community and bringing joy to students.

This model reflects a shift toward building community partnerships with shared value, rather than limiting corporate roles to financial sponsorship or mere visibility as a supporting entity. Each partner contributes a portion of its expertise, products, or services, while these contributions integrate to create a larger, more impactful experience for beneficiaries.

These partnerships also highlight the important role that Kuwaiti brands and the private sector can play in supporting socially oriented initiatives by unifying efforts and resources around clear objectives that serve the community and create a positive, shared impact.

This social responsibility aligns with the “Kuwait 2035” vision, which is consistent with broader national trends toward building a more inclusive and sustainable society. Among its key priorities are the targets of the “New Kuwait 2035” vision, which places human and social development, improving quality of life, and enhancing the role of the private sector in development at the forefront.

In this context, Ooredoo Kuwait believes that the private sector’s role extends beyond economic activity; it also has the capacity to contribute to addressing social issues and supporting diverse groups by leveraging its resources, networks, and partnerships to launch initiatives with real impact.

Thus, the “Back to School – Al-Nibras” initiative is part of a broader strategy aimed at linking Ooredoo Kuwait’s community initiatives with the community’s actual priorities, rather than treating them as isolated events or seasonal campaigns lacking a coherent framework.

This approach reflects a vision that corporate contributions to society can be more effective when aligned with national development goals, supporting principles of inclusion and improved quality of life, while simultaneously leveraging the strength of local partnerships.

Through the “Back to School – Al-Nibras” initiative, Ooredoo Kuwait reaffirms its ongoing development of its community engagement concept, ensuring that its initiatives are not limited to seasonal occasions but are grounded in a broader vision aimed at achieving tangible and sustainable impact.

As companies move to redefine their responsibility toward the communities in which they operate, Ooredoo Kuwait continues to reinforce an approach that shifts “from charity to impact,” transitioning from isolated initiatives to programs more closely aligned with social priorities and community needs.