Real Madrid the World's Most Valuable Brand for the Third Consecutive Year

Real Madrid topped the list of the world’s most valuable football brands for the third consecutive year, while maintaining its position as the strongest brand for the fifth year running, according to the “Football 50-2026” report issued by Brand Finance.

Brand Finance noted that Real Madrid became the first football club to surpass the €2 billion brand value threshold since the ranking’s inception more than two decades ago, after recording record revenues of €1.221 billion in the 2025/2026 financial year, setting a new revenue record for the third consecutive season.

According to Real Madrid’s official website, Brand Finance attributed part of the club’s commercial growth to the completion of renovations at the Santiago Bernabéu stadium, explaining that the 2025/2026 season marked the first full season the stadium operated after its renovation, with a capacity nearing its maximum limit. This contributed to increased revenues from matchday operations, hospitality services, museums, and tourism.

Regarding brand strength, which Brand Finance measures based on indicators including marketing investment, brand value, and commercial performance, Real Madrid retained the top spot for the fifth consecutive year, scoring 95.8 out of 100 points.