Bait Al-Mal Strategic Partner for Al-Shahid Adventures
Kuwait Finance House (KFH) announced its strategic partnership with TAS Entertainment and its official sponsorship of the “Al-Shahid Adventures” project in its first season, held within the third phase of Al-Shahid Park. This move aligns with the bank’s ongoing efforts to strengthen cooperation with official entities and support Kuwaiti youth-led initiatives and projects, contributing to the development of the tourism and entertainment sector in the State of Kuwait.
This partnership falls under the bank’s corporate social responsibility framework and reflects a shared vision regarding the importance of investing in national potential and supporting distinctive projects that stimulate tourism, meet societal aspirations, and provide diverse options for youth, families, and various segments of society.
Yousef Abdullah Al-Ruwais, Head of Public Relations and Media at the Group, stated, “We at Kuwait Finance House are proud of our strategic partnership with the promising ‘Al-Shahid Adventures’ tourism and entertainment project, which serves as a model for pioneering national and community initiatives in the country’s tourism sector. It also contributes to supporting entrepreneurship and empowering Kuwaiti youth, who are a cornerstone of our social responsibility strategy.”
Al-Ruwais noted that KFH is always keen to support projects that contribute to sustainable development, bolster the economy, and assist small and medium-sized enterprises, in line with the State of Kuwait’s developmental objectives and Vision 2035.
He emphasized that the bank’s track record is rich with support for national and community initiatives, continuing to empower young national talents and providing necessary backing to projects that make a real difference and open up new tourism and entertainment opportunities, ensuring these partnerships remain a benchmark for integration between the public and private sectors.
He added that KFH’s strategic partnership with “Al-Shahid Adventures” in its inaugural season underscores support for distinctive events that offer new and unique experiences to the public, helping to consolidate Kuwait’s presence as a leading destination for tourism and entertainment.
For his part, Fehad Al-Saad, Senior Manager of Public Relations and Events at the bank, said, “As part of this collaboration, Kuwait Finance House is offering exclusive ticket deals for ‘Al-Shahid Adventures’ to its customers, alongside its official sponsorship of the ice skating rink and the snow village within the project. This enables the bank to engage with its customers and the public through seasonal activities, providing diverse and distinctive experiences for its clients to enjoy.”
He added that the bank’s efforts to support the entertainment sector extend to its strategic partnership with the Tourism Projects Company, where it served as the strategic partner for “Kuwait Winter Wonderland” for three consecutive years, organizing various events, activities, and competitions, along with providing gifts and prizes throughout the season.
He noted that KFH continues its efforts through the “Keep it Green” campaign, which serves as an umbrella for implementing numerous programs and projects aimed at raising environmental awareness and promoting sustainability and greening concepts, thereby supporting the bank’s direction in corporate social and environmental responsibility.
On his part, Tariq Al-Omar, CEO of TAS Entertainment, said, “We are pleased with this partnership with Kuwait Finance House, as it reflects a belief in the value of investing in national expertise and the role the entertainment sector can play in enhancing quality of life and stimulating tourism in Kuwait.”
Al-Omar added, “Our ambition at TAS goes beyond delivering a distinctive entertainment experience; it extends to contributing to the development of a more advanced sector led by Kuwaiti expertise capable of competing at the highest global levels.”
Fatima Al-Saqqaf, Chief Operating Officer of TAS Entertainment, affirmed that the partnership represents a significant step in the project’s journey. “We are proud of Kuwait Finance House’s confidence in the TAS team and in the capabilities driving this project. We believe that major achievements are realized when the expertise and resources of institutions sharing the same vision integrate, with each party bringing genuine value that enhances the other. This partnership exemplifies what can be achieved when expertise, trust, and resources converge around a shared national ambition,” she said.
Al-Saqqaf added that “Shahid Adventures” aligns with a broader strategy to elevate the concept of entertainment projects in Kuwait and to establish professional business models capable of designing and managing premium experiences locally and regionally.
It is worth noting that “Shahid Adventures” is the newest entertainment destination in Kuwait, part of the new expansion—Phase Three—of Shahid Park, a national project under the Diwan Amiri. The park features a diverse array of activities and entertainment experiences under one roof, including an Ice City, aerial bounce attractions, skiing and snowboarding slopes, go-karting, and other activities designed to cater to the interests of various demographics, particularly youth, families, and enthusiasts of novel experiences.
This expansion holds particular significance as it adds a new dimension to visitors’ experience at Shahid Park, providing a space that combines entertainment, physical activity, and adventure in a modern setting, thereby enhancing the diversity of entertainment options available to the community.
