Wiyay Bank Develops SELECT Card and Elevates Student Rewards Experience
Wio, Kuwait’s first digital bank, has announced the launch of a new update for its SELECT card, designed for student reward customers. The update features a comprehensive overhaul of the rewards system and introduces a new user interface within the Wio app, reflecting the platform’s continuous evolution since its launch and its transformation into one of the leading banking platforms specifically tailored to meet the financial needs of young people in Kuwait.
SELECT is no longer just a digital student rewards card; it has become a comprehensive system of rewards, offers, and exclusive benefits developed by Wio to align with students’ lifestyles. By continuously listening to the needs of young customers and analyzing their usage patterns, SELECT has evolved over the years to deliver real value, ranging from cashback and daily offers to exclusive partnerships with leading brands across various sectors, including restaurants, cafes, sports clubs, telecommunications companies, and entertainment venues.
University students automatically receive a SELECT card through the app as soon as they transfer their student allowance to their Wio account, enabling them to immediately enjoy all benefits and privileges through a seamless digital experience.
The new interface offers a clearer and easier experience for SELECT customers, allowing them to view their complete cashback transaction history, check their cumulative cashback balance, and withdraw their cashback balance directly from within the Wio app. It also enables them to monitor their current spending level and the remaining amount needed to reach the threshold for monthly cashback, thereby providing greater transparency and control over their rewards.
Nasser Al-Duwaisan, Assistant Vice President of Product Management at Wio Bank, said: “Since the launch of SELECT, our vision has been to build a banking experience and rewards system that grows alongside students’ needs and aspirations. We have been committed to enhancing this experience over the years by adding new features and partnerships, transforming it from merely a card into a comprehensive platform that adds real value to students’ daily lives.”
He added: “With this new update, we are elevating the SELECT experience to a more advanced stage by providing a high level of transparency and control, enabling customers to track and manage their cashback easily and instantly through the app. This step continues our commitment to innovating digital banking solutions that align with the aspirations of the next generation and place their needs at the core of everything we offer.”
SELECT customers benefit from a wide range of offers specifically designed to meet the needs of university students, including 30% cashback on orders via the Sunnoo and Talabat apps, 10% cashback on purchases from Trolley, as well as when refueling at Q8 Oils or KNPC gas stations. The benefits also include discounts of up to 50% at sports clubs.
Wio Bank continues to invest in innovative solutions and products that enhance the value students derive from their daily banking services, reinforcing its position as a digital partner that accompanies them throughout their university journey and beyond.
