After 10 years.. Instagram introduces a new update to its visual identity
Instagram has introduced a new update to its visual identity, unveiling a redesigned text logo bearing the platform’s name, a move coming nearly a decade after its last major design overhaul. Adam Mosseri, head of Instag
Translated by Qiyas from الجريدة — Original source
Instagram has introduced a new update to its visual identity, unveiling a redesigned text logo bearing the platform’s name, a move coming nearly a decade after its last major design overhaul.
Adam Mosseri, head of Instagram, announced the change via his accounts on both Instagram and Threads, explaining that the new design aims to deliver a more modern and vibrant look while retaining elements that connect it to the platform’s original identity.
This update focuses on the typography of the word “Instagram,” with the font now appearing sharper and more fluid, featuring distinct curves in several letters, most notably the s, r, and g.
It appears Instagram sought, through the new design, to strike a balance between preserving its well-known brand identity and giving it a contemporary feel, without making drastic changes to the name’s overall shape.
