Burqan hosts Elite customers at an exclusive family showcase
Building on its slogan “You Are Our Defense,” Bank Al Baraka continues to offer exclusive experiences that transcend the concept of traditional banking, thereby enhancing the added value it provides to its customers and enriching their lifestyle, as part of its commitment to building enduring relationships with them.
In line with this direction, the bank sponsored the first family premiere of the film “Spider-Man: Brand New Day,” held on Thursday, July 30, 2026, at Grand Cinemas in Andalusia Cinema. The event provided Elite segment customers and their families with a distinctive entertainment experience during the summer season.
The event hosted Elite segment customers and their family members. Interactive activities began at 2:00 PM, followed by the film screening at 4:00 PM. The event was not limited to offering an exclusive entertainment experience; it also underscored the bank’s commitment to placing its customers at the forefront of its priorities and its continuous effort to strengthen enduring relationships with them.
Commenting on this initiative, Mohammed Al Qanaei, Assistant General Manager for Elite Segment Services at Al Baraka, said: “We strive to ensure that Elite segment services are based on establishing a comprehensive concept of banking services by providing high-quality experiences that enhance customers’ connection to the bank and enrich their experience with us. This family event reflects our commitment to providing exclusive opportunities that offer segment customers exceptional experiences meeting their aspirations. Following this approach, we intend to continue organizing high-caliber events and initiatives that align with our customers’ aspirations and keep pace with the evolution of their needs.”
The premiere featured a package of family activities, including entertainment programs bearing Al Baraka’s identity, opportunities to take photos with Marvel characters, and interactive activities designed to suit various age groups, creating a distinctive entertainment atmosphere.
The event was not limited to entertainment activities; it also carried an awareness dimension reflecting Al Baraka’s commitment to its social responsibility and the implementation of Environmental, Social, and Governance (ESG) principles. The bank distributed seed packets to participating children, giving them the opportunity to plant and care for them. This initiative aims to instill values of responsibility and environmental awareness in children from a young age, reflecting the bank’s approach of combining entertainment with awareness-raising to create a positive, sustainable impact. Furthermore, in line with the bank’s interest in supporting Kuwaiti projects as part of its corporate social responsibility pillars, Al Baraka collaborated with Dabdoub, BGENIUS, GLEE, UR Cookies, and Thabet. These partners participated in providing various activities and services during the event, allowing guests the opportunity to discover national projects and learn about their products.
This event falls within Al Baraka’s ongoing efforts to support the “Let’s Be Aware” campaign. It included a series of activities aimed at enhancing financial and banking awareness and culture among participants, ranging from the welcome speech and visual awareness content to the interactive “Thabbit” quiz, which featured a set of questions on banking culture and concepts.
