Wiyah Bank a Strategic Partner for the "Bidayati Sah" Exhibition
Weyay Bank, Kuwait’s first digital bank, concluded its participation as a strategic partner in the “Bidayti Sah” (My Start is Right) exhibition, organized by the Public Authority for Applied Education and Training (PAAET) at The Avenues Mall from July 30 to August 1. Through its interactive booth, the bank supported and guided high school students and incoming university freshmen by introducing them to available academic majors and opportunities, and providing the necessary counseling to help them make confident and informed educational and financial decisions.
During its participation, Weyay showcased a range of innovative digital banking solutions and services specifically designed for young people, with a focus on promoting financial literacy and fostering healthy spending and saving habits from the start of their university journey. The bank also introduced students to the SELECT card, tailored for university students, which offers exclusive benefits, diverse offers, and rewards from leading brands, thereby enhancing their daily experience and meeting their needs during this pivotal stage. Weyay’s participation underscores its ongoing commitment to supporting Kuwaiti youth and accompanying them through various life stages by providing exceptional digital banking experiences.
Dr. Hassan Al-Fajam, General Manager of the Public Authority for Applied Education and Training (PAAET), stated, “The ‘Bidayti Sah’ campaign stems from the Authority’s keenness to engage directly with our students and their parents, and to provide accurate academic guidance that helps them choose majors aligned with their aspirations and the labor market’s needs for these fields, as well as to become aware of the opportunities available at the colleges and institutes of the Public Authority for Applied Education and Training.”
For his part, Mohammed Al-Othman, Chief Executive Officer of Personal and Digital Banking at National Bank of Kuwait (NBK) Group, said, “We are proud to be the strategic sponsor of the admissions and registration campaign exhibition (‘Bidayti Sah’), which reflects our firm commitment to empowering Kuwaiti youth during their most critical transitional phases. Preparing for university life extends beyond academic achievement; it also encompasses financial inclusion and equipping them with the digital tools and skills necessary to manage their finances efficiently and independently.”
This sponsorship reflects the mutual dedication of Weyay Bank and the Public Authority for Applied Education and Training (PAAET) to deliver an integrated support model for youth, combining academic guidance with financial empowerment to ensure the development of a conscious and well-prepared generation ready to successfully build their professional futures.
