Ooredoo Reinforces Its Approach to Environment, Society, and Governance
Nouf Muaid Al-Mashaan, Executive Director of Strategy and Corporate Affairs at Ooredoo Kuwait, affirmed that the company views sustainability as a corporate and national responsibility, serving as a key benchmark guiding its decision-making, business development, and investments in digital infrastructure and services. She emphasized the company’s commitment to transitioning from isolated initiatives to building an integrated system where sustainability is linked to performance indicators, governance, risk management, resource efficiency, and community development.
Al-Mashaan noted that Ooredoo Kuwait’s 2025 Sustainability Report, covering governance, environment, and society, is available on the company’s digital platform, thereby enhancing transparency. The report provides a comprehensive overview of the company’s strategy and priorities in areas such as environmental protection, energy efficiency, resource management, human capital development, diversity and inclusion, data privacy, cybersecurity, risk management, responsible supply chains, digital innovation, and social value.
In 2025, Ooredoo Kuwait significantly expanded the scope of its environmental emissions measurement, covering Scope 1 and Scope 2 emissions across its five operating companies in Kuwait, Algeria, Tunisia, Palestine, and the Maldives. Additionally, for the first time, emissions from websites were included under Scope 3.
The company also committed to Ooredoo’s five-year goals for the period 2025–2029, which include improving energy consumption efficiency by 10% measured in kilowatt-hours per gigabyte. This commitment runs parallel to ongoing network upgrades, investments in more efficient infrastructure, and the development of mechanisms to measure environmental impact.
Ooredoo Kuwait continues to work on enhancing energy and resource efficiency, reducing reliance on paper-based processes, promoting recycling and responsible e-waste management, and adopting modern technologies that help lower the environmental footprint of operational activities.
The company also invests in digital innovation as a key enabler of sustainability by developing services and solutions that enable customers and business sectors to conduct transactions digitally, improve operational efficiency, reduce paper and resource consumption, and support the transition toward a more connected and efficient economy.
Regarding governance, Ooredoo Kuwait has continued to strengthen corporate accountability by developing a unified framework for sustainability governance and linking several executive management performance indicators to environmental, social, and governance (ESG) objectives.
During 2025, the company implemented dozens of community projects and initiatives within Kuwait, covering health, education, awareness, innovation, digital inclusion, and volunteer work, with broad employee participation. These efforts reflect a corporate culture that encourages giving, engagement, and responsibility toward society.
In this context, Al-Mashaan stated, “Sustainability for us is not limited to reducing environmental impact; it also involves building a more empowered, aware, and capable community that can leverage the opportunities of the digital economy. Therefore, we continue to support national initiatives, build strategic partnerships with government and private entities and civil society organizations, and invest in youth and Kuwaiti talent, as we believe that sustainable impact is achieved through integrated and sustained collective efforts.”
The company is also placing increasing emphasis on human capital development, providing a work environment based on equal opportunity, diversity, and inclusion, alongside investing in training and professional development to prepare national talent to lead sustainable digital transformation.
The company will also continue to invest in its networks and digital infrastructure, develop environmentally and socially responsible solutions, and forge partnerships that deliver long-term impact, in alignment with the goals of “Kuwait New 2035” and the United Nations Sustainable Development Goals.
Concluding her statement, Al-Mashaan said, “Ooredoo Kuwait places great emphasis on sustainability, viewing it as a responsibility that drives us to elevate our practices to higher levels, while continuing to deliver sustainable value to our customers, employees, shareholders, partners, and the Kuwaiti community. We remain committed to ensuring that Ooredoo Kuwait serves as a model for responsible innovation, good governance, and support for sustainable development.”
The 2025 Sustainability Report reinforces Ooredoo Kuwait’s position as one of the national companies that have successfully translated sustainability commitments into institutional practices and documented disclosures, and underscores its continued efforts to build a more efficient, responsible, and sustainable digital future, in harmony with its brand promise, “Develop Your World.”
