Zain supports promising talents and paves the way for youth leadership
Zain Kuwait, in strategic partnership with Loyak, participated in the conclusion of the first cohort of the “kun” social entrepreneurship program in its eleventh season. The season saw the participation of 34 high school students who developed solutions to community and environmental challenges, as the company continued its mission to prepare and empower future entrepreneurs to lead the knowledge economy.
The program’s journey spanned two weeks. Training activities were held at the Loyak building (Aisha School) and culminated in a closing ceremony at the Shadi Al-Khor Theater. During the event, Faisal Al-Duwais, Head of Community Partnerships and Youth Empowerment at Zain Kuwait, honored the winning students and learned about their projects. Participants then moved to The Avenues Mall to showcase their projects and share their experiences with the public.
“kun” is one of the most prominent youth initiatives offered by Loyak in partnership with Babson College, a leading global academic institution in management and entrepreneurship. The program targets students aged 12 to 16, offering an educational and interactive journey that combines knowledge with practical application.
The program included a series of interactive workshops led by innovation and entrepreneurship experts, alongside hands-on training in the fundamentals of social entrepreneurship and prototyping. It also featured continuous mentoring for teams and training on confident and effective public speaking and idea presentation before judging panels.
Throughout the journey, participants worked in teams to transform their interests in surrounding issues into innovative entrepreneurial projects addressing real environmental and community challenges. This process led to the development of practical solutions and prototypes that reflected the skills they acquired in critical thinking, innovation, teamwork, problem-solving, and effective presentation.
Zain’s support for the program extends its strategic partnership with Loyak, which has entered its 23rd year. Over more than two decades, this partnership has yielded a number of high-quality programs and initiatives in education, youth empowerment, and social entrepreneurship, contributing to the empowerment of thousands of young students.
This support also aligns with Zain’s sustainability strategy, which prioritizes education, youth empowerment, and entrepreneurship as key community objectives. The strategy aims to provide national talents with the space to discover their potential, develop their skills, and transform their ideas into solutions with tangible impact, thereby stimulating the innovation ecosystem and building a national economy based on knowledge and creativity.
