Al-Khalij launches the “Show Off in Red” marketing campaign for Red Plus cardholders
As part of its ongoing support for youth, Gulf Bank launched the “Red Reveal” marketing campaign, which offers young people a wide range of benefits, offers, and discounts. The campaign begins when students transfer thei
Translated by Qiyas from الجريدة — Original source
As part of its ongoing support for youth, Gulf Bank launched the “Red Reveal” marketing campaign, which offers young people a wide range of benefits, offers, and discounts. The campaign begins when students transfer their academic allowances and issue a Red Plus prepaid card, and continues until graduation and the conversion of their Red account into a salary account. This enables the bank to provide young people with opportunities to save, earn, enjoy daily gifts, and help them plan their financial future.
The campaign combines two of Gulf Bank’s award-winning international products: the Red Youth Account, winner of the Best Product for Generation Z at the Asian Banking & Finance Retail Banking Awards 2026, and the Gulf Points program, winner of the Best Loyalty and Rewards Program by MEED magazine. Together, they offer young customers opportunities to save, daily benefits, exclusive rewards, and financial planning tools.
Under the new offer, young people who transfer their academic allowances and issue a Red Plus card receive a free card for five years, along with 20,000 welcome points (equivalent to KD 60) within the Gulf Points program, the most rewarding program in Kuwait. They also receive a KD 10 voucher from Trolley, as well as several exclusive offers at Oula and Trolley.
Customers who already have a Red account and issue a Red Plus prepaid card receive 5,000 welcome points, a 50% discount on the Talabat app every Monday starting next August, and a 50% discount on two daily tickets at Fox and Cinescape cinemas.
The journey continues beyond graduation, as graduates receive 5,000 instant bonus points upon receiving their graduation allowance, plus an additional 20,000 points when converting their Red account into a salary account and issuing a free credit card.
To mark the launch of the “Red Reveal” campaign, Gulf Bank’s sales team hosted visitors at a dedicated booth at Kheran Mall over the past weekend. The event embodied the youthful spirit through competitions, entertainment activities, a photo corner, and a sales area dedicated to introducing the bank’s youth-oriented products and services. Visitors also had the chance to enter a draw to win a red kayak.
