Bubiyan launches 'Tasahil'... The new financing identity for consumer finance solutions

Boubyan Bank announced the launch of its new identity for consumer financing solutions, “Tasahil,” during a special event attended by a select group of bank executives, strategic partners, and representatives from leading institutions and companies across various sectors. This move reflects the bank’s ongoing vision to develop financing solutions and deliver a more flexible and seamless experience aligned with customers’ aspirations and evolving needs.

The event also honored a number of success partners who demonstrated outstanding performance during 2025 and 2026, recognizing their role in supporting the bank’s growth and development journey and enhancing the success of their strategic partnerships with Boubyan. This underscores the importance of collaborative efforts in developing solutions and services that deliver sustainable value to customers.

Commenting on the occasion, Abdullah Al-Majhem, Deputy Chief Executive Officer for Private and Personal Banking at Boubyan Bank, said: “What we are witnessing today is not merely the launch of a new identity, but a step within our vision to develop financing solutions and high-quality partnerships, and to build a more integrated financing experience. We believe that this new identity will contribute to repositioning the consumer financing experience in a more flexible manner, offering customers broader options and opening new horizons for collaboration with strategic partners across various sectors.”

Al-Majhem added that “Tasahil” reflects an advanced stage in the evolution of consumer financing business at Boubyan, which has seen continuous growth in recent years in terms of financing solutions, strategic partnerships, and the diversity of sectors covered by the bank. This has strengthened its position as one of the leading financial institutions in this field within the local market.

He clarified that customers have become more aware and selective in choosing banking and financing solutions that provide a smoother experience and meet their daily needs in a practical and accessible manner. This has prompted Boubyan to continue developing its financing services in a more comprehensive way, combining exclusive benefits and offers with high-quality partnerships based on a deeper understanding of customers’ needs and changing lifestyles.

He explained that the launch of “Tasahil” aligns with this trend, as the new identity serves as a unified framework that brings together a wide range of diverse and innovative financing solutions under one umbrella. This makes it easier for customers to identify available options and benefit from them within a clearer and more seamless experience, reflecting Boubyan’s philosophy of placing the customer at the heart of all its services and initiatives.

He noted that one of the key pillars underpinning “Tasahil” is the bank’s extensive partnership network, which it has successfully built with more than 150 companies and institutions across various vital sectors. This has enabled the bank to develop diverse offers and options that meet the needs of a broad range of customers.

Al-Majhem added that these relationships were not built on commercial cooperation alone, but were the result of years of joint work, mutual growth, shared trust, and a common desire to deliver real value to customers. This has been reflected in the quality of offers and services provided through this ecosystem. He emphasized that the success of any financing experience does not depend solely on the product itself, but on its ability to unify the efforts of various parties within an integrated system that delivers real and sustainable value to customers. This reflects the approach followed by Boubyan Bank in building long-term strategic partnerships based on trust, integration, and the achievement of shared interests.

Regarding the benefits that the new “Tasahil” identity offers customers in the field of consumer financing, he clarified that it includes a wide range of financing solutions designed to meet their needs across various sectors, supported by exclusive offers developed in collaboration with strategic partners. It also features special offers within selected partnerships, some of which offer profit rates of 0%, alongside flexible financing options of up to 25,000 KD and repayment periods extending up to five years, thereby giving customers greater flexibility to plan and fulfill their diverse needs in line with their capabilities and requirements.

In this context, Al-Majhem stated that honoring success partners at the ceremony embodies Boubyan Bank’s belief that sustainable achievements are not realized in isolation, but are the result of long-term collaboration and relationships built on trust, commitment, and the pursuit of mutual interests.

He explained that the honored companies have demonstrated outstanding models of cooperation, excellence, and the ability to deliver real value to customers, directly contributing to enhancing the success of the bank’s initiatives and financing solutions.

He added that this recognition serves as a message of appreciation to all partners who played a pivotal role in supporting the journey of development and growth, contributing to consolidating a culture of cooperation and innovation and achieving positive outcomes that benefited all parties.

He noted that the diversity of the honored entities across sectors such as automobiles, education, healthcare, furniture, and others reflects the broad scope of partnerships the bank has successfully built, underscoring the importance of integration among various sectors in developing services and solutions that meet customer needs more comprehensively.

Al-Majhem continued: “We view Tasahil as the identity that will lead the next phase in developing consumer financing solutions at Boubyan. We will continue to build on it by strengthening and expanding our partnership network, developing new benefits, and innovating more flexible solutions, thereby enhancing the value provided to customers and keeping pace with their evolving aspirations.”

He concluded by saying, “True success is not measured by the number of products we offer, but by our ability to anticipate market requirements, develop solutions that enhance leadership, and forge strategic partnerships that keep pace with developments and open broader horizons for cooperation and sustainable growth.”