Burqan concludes initiative honoring frontline staff of the Fireforce
In line with its ongoing commitment to recognizing and supporting frontline workers, Boubyan Bank concluded its national initiative to honor members of the General Fireforce, in appreciation of their efforts, dedication, and unwavering service to their national and humanitarian duties, as well as their role in safeguarding lives and property. The initiative saw active participation from subsidiaries of Kuwait Projects Company (KIPCO), Kuwaiti business owners, and entrepreneurs, reflecting a spirit of social solidarity and acknowledging the exceptional efforts made by General Fireforce members in serving the nation, particularly during recent exceptional circumstances.
This initiative aligns with Boubyan Bank’s corporate social responsibility strategy and the implementation of Environmental, Social, and Governance (ESG) principles, which are centered on supporting national initiatives, empowering the community, and building effective partnerships that contribute to achieving positive and sustainable impact, in harmony with the objectives of Kuwait Vision 2035.
The event was attended by Brigadier General Mohammed Badr Al-Gharib, Director of Public Relations and Media at the General Fireforce, alongside Abdullah Al-Taher, Assistant General Manager – Personal Banking Services, and Hessa Al-Najjada, Senior Manager – Media Relations and Corporate Social Responsibility at Boubyan Bank, along with several representatives from the bank and the General Fireforce. Their presence underscored appreciation for the contributions and dedication of frontline personnel during the exceptional circumstances the country has faced, and their continued loyal fulfillment of their national duty to ensure Kuwait’s security and serve the community.
This initiative is also part of the bank’s efforts to support and honor the pivotal role of fire service personnel in serving society, based on the belief that national responsibility is demonstrated through actions and deeds. It recognizes those who have been and continue to be the first line of defense for Kuwait’s security and stability, conveying a message of gratitude and appreciation: “Thank you to those whose actions have rained love and loyalty upon the homeland.”
On this occasion, Dana Faisal Al-Jasim, General Manager – Corporate Communications at Boubyan Bank, stated: “This initiative honors members of the General Fireforce who continue to fulfill their national duty under all circumstances, playing a pivotal role in enhancing community safety and protecting lives and property, especially in light of the recent exceptional circumstances the country has experienced, which required high readiness and effective response. We at the bank are committed to celebrating frontline workers and highlighting their contributions, driven by our conviction in the importance of supporting national cadres who form the first line of defense in facing challenges and emergencies. We were delighted by the strong engagement from General Fireforce members and take pride in the praise and appreciation we received for this national gesture, which reflects the importance of honoring frontline workers. Furthermore, the strong participation of Kuwaiti business owners and entrepreneurs from the very beginning played a significant role in the initiative’s success, embodying a spirit of solidarity and social responsibility, and underscoring the private sector’s commitment to supporting national initiatives.”
For his part, Brigadier General Mohammed Badr Al-Gharib said, “This initiative carries significant moral value for members of the Fire Force, as it reflects societal appreciation for their role in safeguarding individuals and property. He commended the bank and its partners for organizing this initiative, which embodies gratitude and recognition of the efforts of national cadres. This honor comes in recognition of the efforts made by Force members during the recent exceptional period, and to reaffirm the importance of strengthening community partnerships between private sector institutions and government entities. We would also like to express our gratitude to the bank for this appreciative gesture, which contributes to motivating personnel and sustaining their dedication to serving the nation and society.”
As part of this initiative, Burqan took care to provide educational materials as part of the national banking campaign “Let’s Be Aware,” launched by the Central Bank of Kuwait in collaboration with the Kuwait Banks Association and supported by local banks. The campaign aims to enhance financial literacy and reinforce concepts of safe usage of banking and digital services. These materials also focused on raising awareness about the risks of cyber fraud and prevention methods, thereby promoting secure banking practices and strengthening financial awareness among various segments of society.
