Ronaldo Announces His First Series... Behind the Scenes of Football at the Heart of the Story

Cristiano Ronaldo is channeling his passion for football into television drama, but this time from the producer’s chair. He announced via Instagram the start of production on “Day 1s,” describing it as his first television project and promising to reveal further details soon. The Portuguese star shared images featuring British actor Damian Lewis and rapper Dave, as well as a photo from the dressing room of Brentford FC, according to Euronews.

The series is among the earliest projects of UR Marvin, the studio Ronaldo co-founded in April 2025 with director Matthew Vaughn, known for the “Kingsman” franchise. Set in the world of British football, the show stars Lewis, known for “Homeland” and “Billions,” as a fictional football agent named Stanley Dalton. The concept is based on real-life agent Darren Dyne, with previous reports indicating the participation of Thierry Henry and Dave.

According to those reports, Ronaldo serves as executive producer and may make cameo appearances in some episodes, though this remains unconfirmed in the official announcement.

His post serves as a personal confirmation of the project, following news that emerged in July about filming taking place in London. Therefore, the announcement does not mean that cameras began rolling for the first time this week, nor does it confirm that Ronaldo has started acting in scenes himself.