IKEA and Savola Inspire Children to Learn, Play, and Connect Through Sports

For the third consecutive year, the “Little Heroes” event brought children together to celebrate movement and play, and to enjoy fun family time outdoors. Supported and sponsored by IKEA and organized by Savex, the event attracted more than 3,500 children and their families, providing young participants with opportunities to discover new sports, engage in physical activity, and enjoy unforgettable experiences with family and friends.

Inspired by the Olympic spirit, “Little Heroes” featured six dedicated activity zones and more than 20 games, designed to introduce children to a diverse range of sports in a fun and welcoming atmosphere. Over two days, children tested their fitness in running and hurdle races, and honed their shooting skills through basketball, football, and archery activities. They also had the chance to explore other sports such as fencing, boxing, and taekwondo. The various activities encouraged children to try new experiences, build self-confidence, and enjoy the benefits of an active and vibrant lifestyle.

On this occasion, Elisa Alpendia, Director of Market Analysis, Consumer Insights, and Brand at IKEA, said: “At IKEA, we believe that children learn best when they are given the freedom to explore, play, and discover new potential. Through the Little Heroes event, we strive to provide children with opportunities to try new experiences, boost their confidence through sports and teamwork, and acquire valuable life skills, all in a joyful atmosphere. Most importantly, we aim to encourage a more active lifestyle and help families create beautiful memories together.”

Alpendia added: “One of the most rewarding aspects is seeing children leave the Little Heroes event having discovered a new sport that sparks their enthusiasm and desire to practice it in the future. We hope this event continues to inspire families to adopt active lifestyles and encourages parents to instill healthy habits that accompany their children and endure throughout their growth.”

This year, “Little Heroes” expanded its activities that promote participation, interaction, and inclusion, offering more opportunities for children of all abilities and interests to engage, have fun, and express themselves in a supportive environment.

For his part, Ahmed Al-Majed, Chief Operating Officer at Savex, said: “Little Heroes is rooted in the simple belief that every child has an athlete within, waiting to discover their potential. Providing space for movement, play, and exploration helps them bring out these capabilities. Through six zones and 20 games, children experienced activities that enhanced movement, teamwork, courage, inclusion, and the joy of achievement, all within an atmosphere inspired by the Olympic spirit that celebrates participation over excessive competition. In collaboration with IKEA and our partners, we are proud to deliver a family sports experience that allows every child to discover the hero within.”

Al-Majed added: “Over the years, we have noticed families’ eagerness to return to the Little Heroes event, as it gives their children the opportunity to explore and try different sports in one place.”

Many children are leaving with renewed motivation to continue their journey in the world of sports, while parents are drawing on new ideas to help keep their children active throughout the year. Building on the shared values that unite IKEA and Savvis, the “Little Heroes” event continues to provide children with opportunities to explore a variety of new sports within an interactive, stimulating, and supportive environment that encourages participation, learning, and enjoyment.

Albandia concluded by saying, “For us, the ‘Little Heroes’ event is more than just a day packed with activities; it aims to help children establish positive habits through play and to give families the chance to create special moments together. We express our gratitude to Savvis and all our partners who share our commitment to making a positive impact on the lives of children and families across Kuwait.”

On behalf of IKEA and Savvis, we extend our thanks to every child, parent, volunteer, and partner who contributed to the success of this year’s edition of the “Little Heroes” event, making it a memorable and distinctive experience.