PrimeMark Celebrates One Year of Expansion in the Middle East in Partnership with Alshaya Group

Primark, one of the world’s most renowned high-value fashion brands, in partnership with Alshaya Group, the global leader in managing and operating international brands, last week celebrated the first anniversary of the opening of its first stores in the Middle East, which launched at The Avenues in Kuwait on October 23, 2025. Since then, three stores have opened in Dubai, UAE, the brand launched its first stores in Bahrain, and last week it opened its first stores in Qatar. The opening of Primark at Doha Festival City marked the brand’s entry into its 21st global market.

On this occasion, John Haden, CEO of Alshaya Group, said: “Over the past year, we have been amazed by the tremendous customer response to Primark stores across the region. After years of anticipation, I would like to extend my heartfelt thanks to everyone who visited our stores and discovered this wonderful brand, and to all who contributed to this journey, especially our outstanding store teams, comprising more than 2,000 colleagues.” He added: “Our excellent partnership with Primark continues, and I am delighted to announce the opening of our flagship store in Saudi Arabia at The Avenues Riyadh in March next year.”

For his part, Jose Luis Martinez de Larramendi, Director of International Expansion at Primark, said: “Our first year in the Middle East has been remarkable. In collaboration with our partners at Alshaya Group, we opened six stores in the region, received strong customer interest, and celebrated Primark’s entry into its 21st global market. This enthusiasm reflects the brand’s significant appeal in the region, and we look forward to sustaining this success and reaching more customers next year.”