NBK takes customers on an interactive journey to 'Old Trafford' at The Avenues

Commercial Bank Kuwait participated in an event held at The Avenues Mall, as part of its promotional campaign dedicated to holders of Commercial Bank’s Mastercard credit cards in the World, Platinum, and Titanium tiers. The campaign aims to give customers the opportunity to engage in an exceptional interactive football experience at The Avenues, coinciding with the UEFA Champions League campaign.

The event witnessed strong attendance and engagement from mall visitors. The experience was designed to highlight the chance for holders of Commercial Bank’s Mastercard credit card to win a distinguished prize: attendance at the Manchester United vs. Bayern Munich match, scheduled to take place at Old Trafford on January 20, 2027. This experience is offered by Mastercard, the official sponsor of the UEFA Champions League.

The event featured a range of interactive activities and experiences inspired by the atmosphere of football, alongside creative artworks tailored to the campaign. These elements were leveraged to enhance the campaign’s visual identity and attract and engage visitors within the pavilion.

The campaign also encouraged customers to use their Commercial Bank Mastercard credit card and benefit from eligible transactions to increase their chances of winning, under a slogan that invites customers to immerse themselves further in the UEFA Champions League atmosphere and enjoy football matches.

The event also included football-related interactive activities, including an experience allowing visitors to showcase their shooting skills and attempt to score a goal, as well as another innovative experience inspired by the world of football, aimed at delivering an enjoyable and interactive experience for all pavilion visitors.