Kuwait Technical College (Ktech) Enriches Students' Practical Experience Through Participation in 'Influencer+' Program with Laba Louayak Academy

Kuwait Technical College (KTC) announced that students majoring in Business Administration – Marketing are eligible to participate in the “Influencer+” program, offered by Laba Loyak Academy. The initiative aims to develop their skills in digital content creation and media, enhance their communication and on-camera presentation abilities, and build a strong digital presence through an educational experience that blends academic knowledge with practical application.

This initiative aligns with KTC’s commitment to enriching students’ educational experiences and bridging academic knowledge with labor market demands by providing opportunities to learn from industry experts and practitioners, allowing them to directly benefit from their professional experiences. The college fully funds the participation of several outstanding students in the program, underscoring its dedication to investing in their capabilities and providing high-quality opportunities that support their academic and professional growth.

The “Influencer+” program focuses on developing students’ skills across all stages of content production, from ideation, storytelling, and scriptwriting to filming, directing, production, and publishing across digital platforms. It also covers public speaking, on-camera presence, body language, digital marketing, and the application of artificial intelligence in content creation.

Additionally, the program introduces the fundamentals of podcast creation and production, idea development, and media identity building, helping students transform their ideas into professional, purposeful content that combines creativity, credibility, and media responsibility.

Training sessions began with content creator and entrepreneur Rawan Al-Atir, founder and CEO of Octopus AI, who led the first two weeks of the program. She introduced students to the world of digital media and content creation basics, emphasizing the importance of developing and presenting ideas in a creative manner that reaches audiences and leaves a positive, meaningful impact.

The program also featured a specialized session on media responsibility and publishing ethics, delivered by Dr. Hussein Al-Abdullah, founder and principal partner at Arkan Legal Consulting. The session highlighted the importance of credibility in content creation, the responsibilities associated with publishing and sharing content on digital platforms, and the legal and ethical aspects related to media messages and their impact on individuals and society.

Commenting on the college’s participation in the program, Dr. Anwar Mohammed Al-Kandari, Assistant Dean of the College of Business Administration at Kuwait Technical College, said: “At Kuwait Technical College, we believe that education extends beyond what students acquire within the classroom, encompassing practical experience and direct interaction with specialists and experts, thereby providing a deeper understanding of their field and labor market requirements. The Influencer+ program is a practical application of this approach, offering our students the opportunity to learn from experienced professionals, develop their skills through hands-on training and direct interaction, and connect their academic studies with real-world applications in media and content creation.”

Farah Al-Saqaf, Executive Member of the Management at Laba Loyak Academy for Performing Arts, stated: “We believe that youth are the true wealth of the nation, and empowering them begins by providing them with the tools and skills that enable them to express themselves and make a positive impact in their community.”