Warba Bank sponsors 'Without Paper' podcast for the second year

Woori Bank continues to support purposeful media content by sponsoring the “Bi Daqat Waraq” (Without Paper) podcast for the second consecutive year, as part of the bank’s strategy to back media platforms that offer diverse content addressing societal interests and raising awareness through socially, religiously, scientifically, and economically relevant topics of cognitive value.

The sponsorship is implemented in collaboration with Sird Group. The partnership aims to strengthen Woori Bank’s presence on widely disseminated digital platforms and link the brand with purposeful content and corporate social responsibility, reflecting the bank’s focus on expanding its footprint in initiatives that combine media impact with cognitive value.

The importance of continuing the sponsorship is underscored by the podcast’s performance from December 2025 to April 2026. A sponsorship performance report showed that, across 10 episodes published over five months, total views reached 21.22 million across various platforms. Results included approximately 10.1 million views on YouTube, 6.8 million on Instagram, 2.64 million on TikTok, 656,000 on X, as well as 777,000 audio listens and 327,000 views of YouTube Shorts.

Data in the report also indicate that the main YouTube channel alone achieved a 19% year-on-year growth in views in 2025, reflecting an expanding audience base and growing engagement with the content. This confirms the channel’s ability to sustain its growth momentum, with continued reach increases across platforms including Instagram, TikTok, and audio content, thereby offering sponsors broad and growing exposure to a large audience segment.

“Without Paper” is distinguished by episodes covering a wide range of topics that touch on various aspects of the audience’s lives, including social, religious, scientific, and economic issues. This gives the sponsorship a dimension beyond traditional brand visibility, by associating the brand with a platform delivering knowledge-oriented content to a broad audience.

Commenting on the partnership, Ayman Al-Mutairi, Senior Director of Public Relations and Corporate Communications at Woori Bank, said: “Our sponsorship of the ‘Without Paper’ podcast for the second consecutive year stems from our belief in the importance of supporting purposeful media platforms capable of reaching wide segments of society and delivering content that enriches knowledge and addresses topics relevant to individuals’ lives and interests.”

He added: “We view this partnership as an extension of Woori Bank’s role in supporting initiatives that contribute to enhancing community awareness, especially when they can combine diverse content with digital reach. The results of the previous season demonstrated notable reach and engagement levels, reinforcing the importance of continuing collaboration and leveraging this platform to reach audiences with content that delivers real value.”

The sponsorship includes featuring the Woori Bank logo on the podcast’s dedicated channels, including Instagram and YouTube, as well as benefiting from the digital reach of content across other platforms where the podcast is active.

Monira Al-Sharifi, Founding Partner of Sird Group and Content Producer for “Without Paper,” stated that creating a space for serious dialogue and genuine knowledge requires more than expert guests from the top of their fields and an audience committed to seeking knowledge; it also requires supportive partners from exceptional institutions such as Woori Bank. Our distinctive partnership represents a shared belief in the importance of knowledge and cultural investment in shaping social awareness.

She added: “We extend our sincere thanks and appreciation to our partners at Woori Bank for their continuous support. We are delighted to look forward to a season full of promise, which we hope will leave a positive impact on our esteemed audience.”