KUNA Center for Media Capacity Development Launches Training Program on "Managing News Accounts on Social Media Platforms"
KUNA Center launches a training program on managing news accounts with participation from several government and professional entities.
Translated by Qiyas from الأنباء — Original source
KUNA’s Media Capacity Development Center launched on Sunday the training program “Managing News Accounts on Social Media,” with participation from staff members of the Kuwait News Agency (KUNA), the Direct Investment Promotion Authority, the National Fund for Supporting and Developing Small and Medium Enterprises, and the Financial Markets Authority.
The program, which runs until the 8th and is delivered by Ahmed Al-Sheikh, Deputy Chairman of the Digital Media Council at the British Journalists’ Union, aims to teach participants how to analyze social media audiences, identify key players in the news landscape on digital platforms, and conduct competitor analysis on digital channels.
The curriculum covers several topics, including planning for account development, crafting strategies for news accounts, selecting the most suitable platforms for news content, and understanding audience preferences for news content.
Relying on both theoretical and practical approaches, the program also addresses the development of visual and editorial identities on social media, planning content production for news accounts, and handling crises and breaking news.
Established in December 1995, KUNA’s Media Capacity Development Center is among the leading media training institutions, having delivered hundreds of training programs across various media fields. Its mission is to enhance the personal capabilities and potential of media professionals and elevate the standards of professional media practice.
