In Video: Al-Mala and Behbahani Showcases Its Latest Models at the Auto Show
Mulla & Behbahani Motors, the official distributor of Jeep, Dodge, Ram, Chrysler, Fiat, Abarth, and Alfa Romeo brands in Kuwait, is participating in the auto show held at the Kuwait International Fairgrounds in Mishref, showcasing the latest models from these brands to exhibition visitors.
Jeep is celebrating 85 years of legacy, capability, innovation, and evolution, reaffirming its identity as a brand that helped establish the 4x4 and SUV concepts. The participation also highlights the launch of the new Grand Cherokee and Grand Wagoneer models, which offer luxury, craftsmanship, and technology, alongside special editions of the Wrangler, including the Moab 392 and WhiteCap, inspired by Jeep’s history and culture.
Ram’s participation features the announcement of the return of the V8 engine to the Ram 1500, along with displays of the Ram 1500 Rebel and the return of the Ram 1500 RHO to the Kuwaiti market, catering to the aspirations of power and adventure enthusiasts. The Dodge Durango is also featured, combining V8 performance with sporty yet practical three-row design.
George Moussa, General Manager of Mulla & Behbahani Motors, said: “We are pleased to participate in this year’s auto show, which represents an important opportunity to connect with our customers and showcase a range of our brands’ latest models. We always strive to offer diverse options that combine performance, technology, and design, aligned with the aspirations of customers in the Kuwaiti market.”
For his part, Youssef Bouhadioui, Regional Director of Brands at Stellantis Middle East, stated: “The Kuwaiti market is a key market for Stellantis brands. Through our participation in the auto show, we aim to present the latest offerings from Jeep, Dodge, and Ram. The return of the V8 engine to Ram, along with the latest Jeep models and the return of the Ram 1500 RHO to Kuwait, are among the highlights of our participation this year, reflecting the evolution and diversity of our brands’ products.”
Issa Abdullah, Head of Marketing at Mulla & Behbahani Motors, added: “Through our participation in the exhibition, we ensured that each brand was presented in a way that reflects its personality, with a focus on new models and providing customers with the opportunity to get up close with them. The exhibition also represents an important opportunity for us to engage directly with the public and understand their interests, which helps us develop our marketing activities in line with the Kuwaiti market.”
Through this participation, Mulla & Behbahani Motors continues to present the latest Jeep, Dodge, and Ram models, combining power, capability, performance, luxury, and technology. This participation reflects the evolution of these brands and their continued commitment to meeting customer aspirations in the Kuwaiti market.
