Video: Al-Mala Auto unveils the new SOUEAST S08 with a gasoline engine
Al-Mulla Global Automotive Trading Company – Al-Mulla Auto, a member of the Al-Mulla Group and the authorized distributor of SOUEAST vehicles in Kuwait, has announced its participation in the 2026 Kuwait International Motor Show. The event will be held at Hall 6 of the Kuwait International Fair from September 21 to 26. This year’s participation features the unveiling of the new gasoline-powered S08 model, alongside a showcase of SOUEAST’s latest models and exclusive offers for visitors.
The launch of the gasoline-powered S08 marks one of the highlights of SOUEAST’s participation this year, expanding the model’s availability in the Kuwaiti market alongside the plug-in hybrid S08 DM variant. The new S08 offers a spacious seven-seat family experience, combining striking exterior design, a roomy cabin, advanced technology, and premium comfort and safety features. The S08 is equipped with a 15.6-inch display supporting Apple CarPlay and Android Auto, seats with heating, cooling, and massage functions, a factory-fitted front-facing dashcam, and a CDC (Continuous Damping Control) suspension system. Additionally, 86% of the vehicle’s body structure is made of steel, complemented by a suite of advanced safety systems that enhance protection and driving confidence.
The S08 is also available as the plug-in hybrid S08 DM, delivering up to 347 horsepower and 525 Nm of torque, with a driving range of up to 1,200 kilometers, combining strong performance with extended range.
SOUEAST’s lineup at the show also includes the S06, a sporty crossover blending youthful design with modern technology. It is available as the plug-in hybrid S06 DM, producing 355 horsepower and offering a driving range of up to 800 kilometers. The brand will also showcase the S07, a seven-seat family crossover, and the S09, a large seven-seat SUV available with all-wheel drive.
Guided by its brand philosophy, “Ease Your Life,” SOUEAST continues to offer vehicles that combine contemporary design, smart technology, and comfort, keeping pace with evolving lifestyles. The brand places particular emphasis on the younger generation through models featuring bold designs, advanced technology, and a practical, comfortable driving experience, alongside diverse options that meet family needs. This approach reflects SOUEAST’s vision of delivering a more effortless and comfortable mobility experience aligned with the aspirations of the new generation.
SOUEAST’s participation in the 2026 Kuwait International Motor Show extends the brand’s efforts to strengthen its presence in the Kuwaiti market and provide diverse options tailored to the varied needs of customers, supported by Al-Mulla Auto’s expertise and comprehensive local services.
Exclusive Offers at the 2026 Kuwait International Motor Show
In conjunction with its participation in the show, SOUEAST is offering an exclusive package to customers purchasing any of its vehicles during the 2026 Kuwait International Motor Show period. The package includes an iPhone 17 Pro, thermal window tinting, and a free maintenance package covering up to 50,000 kilometers, in addition to a warranty of up to 10 years or one million kilometers. Customers purchasing the S06 DM and S08 DM models will also receive a complimentary home charger.
These offers reflect SOUEAST’s and Al-Mulla Auto’s commitment to providing customers with a comprehensive ownership experience that extends beyond the point of sale through after-sales services and ongoing support. SOUEAST also offers spare parts at competitive prices, up to 40% below the market average, further enhancing the long-term value the brand delivers to its customers.
SOUEAST invites visitors to the 2026 Kuwait International Motor Show to visit its booth in Hall 6 from September 21 to 26 to experience the new S08 gasoline model and the full SOUEAST lineup up close, explore its latest features and technologies, and take advantage of exclusive offers available during the show.
