Wurba Bank Enhances Children's Environmental Awareness Through the "Your School Wish" Event

Wurba Bank continues to strengthen its role in sustainability and corporate social responsibility through its participation in the “Amani School” event, featuring a cartoon character named “Saleh Good Monster,” designed for children aged 5 to 12. The event aims to introduce concepts of sustainability and environmental conservation through interactive and entertaining methods, helping to instill positive environmental behaviors in children from an early age.

Interactive Initiative

Wurba Bank’s participation in the event stems from its commitment to supporting community initiatives that raise environmental awareness among the younger generation. The bank has dedicated a booth within the event to welcome participating children and encourage them to collect plastic bottles and bring them to the bank’s designated booth at The Avenues Mall. The initiative incentivizes children to actively engage in recycling; each child receives an encouraging gift—a coupon worth one dinar provided by Kantin—as a step toward transforming environmental concepts into practical, interactive experiences that blend awareness with entertainment.

Spreading Environmental Awareness Among the Younger Generation

The initiative targets educating children on the importance of environmental conservation and encouraging them to adopt more sustainable practices, while also reducing plastic bottle waste and promoting recycling as a daily behavior in which children can contribute. The event also focuses on presenting the concept of sustainability in a simplified manner appropriate for the target age group, helping to convey environmental messages in a practical and enjoyable way that encourages children to form positive habits that can last into the future.

Hamada: We Are Committed to Turning Environmental Awareness into Practical Behavior

Awaat Abdulaziz Hamada, Senior Specialist in the Public Relations and Corporate Communications Department at Wurba Bank, stated: “The bank’s participation in the ‘Amani School’ event, featuring the character ‘Saleh Good Monster,’ is part of its commitment to supporting initiatives that combine community and awareness dimensions.” She emphasized that investing in raising children’s awareness is a crucial step toward building a generation that better understands the importance of environmental conservation and sustainability.

Hamada added that the initiative goes beyond providing theoretical information about the environment; it seeks to directly involve children by having them collect plastic bottles and deliver them to the bank’s designated booth, giving them the opportunity to apply the concept of recycling in a practical and interactive manner.

Hamada explained that choosing children as the target group reflects the importance of instilling positive environmental behaviors from an early age. She noted that presenting these concepts in an entertaining and interactive format helps make sustainability part of children’s daily practices and enhances their ability to transfer these behaviors to their family and community environments.

Promoting a Culture of Sustainability and Corporate Social Responsibility

Hamada pointed out that Wurba Bank places great importance on initiatives that reflect its role in corporate social responsibility and sustainability. She noted that supporting environmental initiatives is part of the bank’s broader effort to contribute to raising awareness of issues affecting society, particularly among the new generation.

She clarified that initiatives aimed at children hold special importance, as they are a fundamental part of society’s future. She affirmed that enhancing their understanding of the importance of environmental conservation from an early stage contributes to forming more conscious and sustainable practices in the long term.

An Event Combining Education and Entertainment

The “Amani School” event provides an interactive space for children that combines recreational activities with awareness-building, allowing them to learn about sustainability and environmental conservation in a way that suits their age and interests. This is done in collaboration with Amani and Fursaha.

Through the booth dedicated to Wurba Bank, children learn about the importance of proper disposal of plastic waste and the role of recycling in reducing such waste. They also actively participate in collecting and delivering bottles, receiving a gift upon reaching the specified number.

A Community Partnership Toward a More Sustainable Environment

Wurba Bank’s participation in the event reflects its orientation toward supporting initiatives that serve the community and reinforce concepts of corporate social responsibility, with a focus on initiatives that leave an awareness impact on various groups, especially children.

This participation aligns with the initiative’s main objectives: enhancing environmental awareness among children, encouraging recycling and reducing plastic bottle waste, instilling positive environmental behaviors from an early age, and presenting the concept of sustainability in an interactive and entertaining manner suitable for the target age group.

Through this participation, Wurba Bank reaffirms its continued interest in community and environmental initiatives, and its support for activities that contribute to spreading a culture of sustainability and transforming environmental awareness into practical practices, thereby enhancing community participation and encouraging the younger generation to play a positive role in protecting the environment.