Bast Al-Yousfi launches Midea EZ inverter air conditioner series in Kuwait

Best Al-Yousfi, one of the leading companies in the electronics and home appliances sector in Kuwait and the exclusive authorized distributor of Midea products in the country, announced the launch of the latest Midea EZ series of inverter air conditioners. The announcement was made during an event held at the company’s showroom in Shweikh, attended by a select group of clients, partners, and media representatives. Midea is one of the most trusted global brands in the home appliances industry, renowned for its quality, innovation, and reliability. The EZ series is the latest lineup of air conditioners from Midea, specifically designed for Kuwait’s climate, offering stable performance at high temperatures, lower energy consumption, and reduced noise levels compared to conventional units.

The EZ series relies on two key technologies developed specifically for this purpose. TropicPRO technology is engineered to withstand Kuwait’s extreme heat, providing continuous cooling even when outdoor temperatures reach 70°C. Meanwhile, COOLFLASH technology delivers rapid and powerful cooling, lowering room temperature by 10°C within just 10 minutes. In a market where summer temperatures push cooling systems to their limits, these figures translate directly into a more comfortable home and a more reliable appliance.

The lineup also features AI ECOMASTER, an intelligent cooling technology powered by artificial intelligence that reduces energy consumption by up to 30%. It offers an airflow capacity of 1,600 cubic meters per hour, with a reach of 17.4 meters and a 180-degree airflow angle for more uniform room cooling.

Wael Deeb, General Manager of Best Al-Yousfi, stated: “Our vision at Best Al-Yousfi is to serve our customers and enhance their quality of life. We work closely with Midea, a global leader in this field and our exclusive partner in Kuwait, to realize this vision by providing our loyal customers with the latest high-quality air conditioning products.”

Beyond performance, the EZ series is designed for everyday ease of use. It offers smart control via the Midea SmartHome app, includes I-Clean technology for cleaner and purer air, and features Prime Guard technology for greater durability and a longer appliance lifespan.

Best Al-Yousfi is committed to making the EZ series accessible to the widest possible customer base through installment and deferred payment options. Customers can acquire the lineup through flexible installment plans without the need to pay the full amount upfront. These installment options are available at the company’s Shweikh showroom, across its network of branches throughout Kuwait, and via its online store.

Customers also enjoy added peace of mind with Best Al-Yousfi through after-sales service, maintenance centers, and genuine spare parts, reflecting the company’s steadfast commitment to customer satisfaction and ensuring that advanced electronics and home appliances remain accessible to households across Kuwait.

The Midea EZ series is now available at Best Al-Yousfi showrooms in various areas of Kuwait and through the company’s online store, with installment options available at the point of purchase.

Best Al-Yousfi is part of the Issa Hussein Al-Yousfi Group, established in 1952. Since 1955, it has established itself as a trusted name in Kuwait’s electronics and home appliances retail sector by distributing leading global brands to its customers. The company has gained widespread recognition as an award-winning industry leader, thanks to its strong market presence, exceptional services, and premium products. Best Al-Yousfi operates a network of 22 branches in prime locations across Kuwait, along with a comprehensive online store and smart applications for Android, Apple, and Huawei platforms, enabling customers to easily access top-tier electronics, home appliances, and IT products from the comfort of their homes.