stc organizes 'stc run' event at 'Capital Mall'

Kuwait’s leading telecommunications company, stc, a pioneer in enabling digital transformation and delivering innovative solutions and services in Kuwait, organized the “stc Run” event at The Avenues Mall, as part of its activities dedicated to employees and their families to mark the back-to-school season. This experience brought children together through a blend of educational challenges, physical activities, and entertainment, providing an interactive and enjoyable way to celebrate the start of the new academic year.

Held in the presence of Ahmed Al-Murad, Chief Executive Officer of the Business Excellence Sector at Kuwait’s stc, the “stc Run” featured children participating in a series of school-themed challenges that combined physical activity with educational elements in a vibrant and fun atmosphere. Drawing on diverse academic subjects, the activities launched by stc encouraged children to think, move, explore, and use their senses while overcoming each challenge. The integration of learning and movement made the experience interactive and engaging throughout the day. Upon completing the challenges, each child received a medal in recognition of their achievement and participation.

The back-to-school experience also included a dedicated activity at the stc Bookshop, where children were provided with their own school supplies in preparation for the new academic year. Allowing them the freedom to choose what they preferred added a personal touch to the day, making school preparation more enjoyable and enhancing their sense of active involvement in getting ready for the upcoming year, thereby making this activity a valuable and distinctive part of the overall experience.

This initiative completed the comprehensive back-to-school experience, maintaining the lively and joyful atmosphere throughout the event. Although the initiative was primarily organized for stc employees and their families, the “stc Run” was also open to the public on the same day, providing customers and visitors to The Avenues Mall with the opportunity to participate in this experience.

This broader event helped create an inclusive and interactive atmosphere around the initiative, expanding the reach of the “back-to-school” activities to include more families. Commenting on the initiative, Ahmed Al-Murad, Chief Executive Officer of the Business Excellence Sector at Kuwait’s stc, said: “At stc, we place great importance on creating experiences that bring our employees and their families together outside of the workplace.

The back-to-school season provided us with the opportunity to achieve this in a way that resonates with the interests of both parents and children, combining learning, physical activity, and entertainment into a single experience.” He added, “We wanted children to enjoy this occasion while engaging in activities that foster curiosity, participation, and a sense of achievement. Creating such moments for our employees and their families is an important part of our ongoing efforts to build a positive and interactive work environment at stc.”