“Wai” a strategic sponsor for the Enlightenment Forum for students of “Applied Science”

Under the patronage and attendance of Dr. Hassan Al-Fajam, Director General of the Public Authority for Applied Education and Training (PAAET), and Mohammed Al-Othman, Chief Executive Officer of Personal and Digital Banking at National Bank of Kuwait, Woyai Bank, Kuwait’s first digital bank, participated as the strategic sponsor of the Freshmen Enlightening Forum organized by PAAET on September 8 and 9 at the Kuwait Fairgrounds in the Mishref area.

Woyai Bank’s participation aligns with its ongoing commitment to supporting and empowering Kuwaiti youth at various stages of their educational journey, by providing them with innovative digital banking solutions and financial tools that help them manage their finances easily and independently from the start of their university life.

During the forum, the Woyai team showcased the bank’s integrated digital banking experience, which enables students to open their bank accounts in just a few minutes via the mobile app, without the need to visit any branch. This approach aligns with the fast-paced digital lifestyle embraced by the new generation.

The bank also highlighted the SELECT prepaid digital card, designed for student reward customers, which offers a range of exclusive benefits tailored to meet the daily needs of young people. These include cashback offers of up to 30% and discounts of up to 50% at a wide array of popular brands, restaurants, cafes, and entertainment destinations favored by youth.

Over the two days of the forum, students also explored the smart tools provided by the Woyai app to help them manage their budgets, track their expenses, and enhance their financial habits with greater awareness and efficiency. This year, Woyai Bank aimed to deliver a distinct interactive experience at the forum through activities that blend art with youth lifestyle, reflecting the bank’s identity and its close connection to the interests of the younger generation. The bank’s booth featured interactive activities and experiences designed to engage and inspire students, focusing on building a closer relationship with the new university generation in a vibrant, energetic, and creative atmosphere.

Commenting on the occasion, Aliya Al-Sanea, Vice President of Marketing at Woyai Bank, said: “We are proud of our strategic participation in the PAAET Freshmen Enlightening Forum, which represents an important platform for connecting with students at the beginning of their academic journey. At Woyai Bank, we believe that financial empowerment begins in the early years of university life. Therefore, we strive to provide a simple and innovative digital banking experience that suits young people’s lifestyle and keeps pace with their aspirations. This year, we also sought to deliver an interactive experience that reflects Woyai’s spirit by blending art, culture, and modern lifestyle, creating a space for genuine engagement with students and making their experience with us more relatable and inspiring.”

Woyai Bank emphasized that its strategic sponsorship of the event is part of its vision to support and financially empower the next generation of Kuwaiti youth by providing advanced digital solutions and innovative experiences that help them begin their university journey with confidence and independence, and build a more prosperous financial future.